# Billowing Bookcases The Swollen Wall by Paul Coudamy Seems to Come Alive By Katherinev123 | Published 2010-02-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/swollen-wall References: [contemporist](http://www.contemporist.com/2010/02/22/the-swollen-wall-by-paul-coudamy/) & [paulcoudamy](http://www.paulcoudamy.com/) The Swollen Wall is a square grid [bookshelf](https://www.trendhunter.com/trends/original-modern-shelving) with 'spherical outgrowths' created by French designer Paul Coudamy. Created for an apartment in Paris, the swelling shelf was designed using digital manipulation and cutting via virtual spheres. The [undulating shape](https://www.trendhunter.com/trends/cromatica) of the Swollen Wall makes it bow outwards from the wall, almost as if it were alive, adding an interactive feeling to [home and office storage](https://www.trendhunter.com/trends/wallmounted-storage). **Implications** - In today's market, many generic and duplicated products exist. Consumers often find it challenging to discover items or comparable ones that do not already exist. Businesses will benefit by modifying popularly used items in ways that suddenly render them distinct and original. While it is often difficult for consumers to purchase luxurious or extravagant products in today's economy, everyday products that are capable of being distinct will appeal to a large clientele. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Distinct Product Modifications:** Businesses can benefit by modifying popularly used items in ways that suddenly render them distinct and original. - **Interactive Home and Office Storage:** The Swollen Wall bookshelf adds an interactive feeling to storage, presenting opportunities for innovative storage solutions in home and office environments. - **Affordable Luxury:** Everyday products that are capable of being distinct and luxurious will appeal to a large clientele in today's economy. ### Sectors Adopting This - **Furniture Design:** This trend presents opportunities for furniture designers to create unique and interactive storage solutions. - **Interior Design:** Interior designers can incorporate distinctive and interactive storage options like the Swollen Wall bookshelf into their designs. - **Retail:** Retailers can offer distinct and luxurious everyday products to cater to a large clientele looking for unique and affordable luxury items. ## Related on Trend Hunter - [Twisting Donut-Shaped Bookshelves](https://www.trendhunter.com/trends/hullabaloo-bookshelf.md) - [Sculptural Bookshelves Designs](https://www.trendhunter.com/trends/sculptural-bookshelf.md) - [Expandable Bookcase Designs](https://www.trendhunter.com/trends/burrow-index-bookcase.md) - [Dynamic Architecturally Strong Bookshelves](https://www.trendhunter.com/trends/dogma.md) - [Twisting CGI-Designed Sideboards](https://www.trendhunter.com/trends/bookscrew-sideboard.md) - [Sculptural Wall Desks](https://www.trendhunter.com/trends/sculptural-wall-desk.md) - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [Book-Storing Side Tables](https://www.trendhunter.com/trends/bookgroove-bookrack.md) - [Living Storage Systems](https://www.trendhunter.com/trends/treevive.md)