# Seasonal Foamy Candy Ranges These Swizzels Squashies Summer Candies Come in Two Options By Michael Hemsworth | Published 2025-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swizzels-squashies-summer-candies References: [scottishgrocer](https://scottishgrocer.co.uk/2025/05/14/swizzels-kicks-off-summer-with-new-squashies-flavours/) & [swizzels](https://swizzels.com/)  The [Swizzels](https://www.trendhunter.com/trends/squashies-love-hearts) Squashies summer candies have been announced by the Britain-based confectionery brand as its latest lineup of sweets for the warm weather months that are perfect for satisfying cravings for a treat. The products come in two varieties including the Squashies Sour Shooting Stars and Squashies Tropical, which are each positioned as HFSS-compliant and priced at £1.15 per pack. The Squashies Sour Shooting Stars have a variety of sour flavors to entice candy fans of all ages, while the Squashies Tropical has a fruit salad array of flavors including pineapple & mango and mango & passionfruit. A spokesperson for the brand commented on the new Swizzels Squashies summer candies saying, "Available just in time for the summer season, the new products reflect the rising popularity of [sour and tropical flavours](https://www.trendhunter.com/trends/sour-patch-kids-fruits-tropical-mix) and demand from consumers for a tangy or fruity twist on their favourite treats.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 64% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Flavor Innovation:** Expanding the candy flavor selection to include seasonal and limited-time offerings creates opportunities to drive consumer excitement and boost seasonal sales. - **Hfss-compliant Confectionery:** Developing more HFSS-compliant sweets addresses the growing consumer interest in healthier snack options that do not compromise on taste. - **Sour and Tangy Candy Demand:** The rising popularity of sour and tangy flavors in candy signals an opportunity for confectionery brands to explore new taste profiles that attract adventurous and novelty-seeking consumers. ### Industries Being Reshaped - **Confectionery Industry:** The confectionery sector shows potential for growth by introducing innovative flavor combinations that meet both taste and regulatory standards. - **Seasonal Consumer Goods:** Seasonal consumer goods industries can capitalize on limited-time, theme-based products that cater to specific seasonal preferences, enriching the consumer experience. - **Organic and Health-conscious Foods:** The trend towards HFSS-compliant treats highlights an overlapping interest with health-conscious food sectors in creating indulgent yet responsible consumer options. ## Related on Trend Hunter - [Dual-Flavor Marshmallow Candies](https://www.trendhunter.com/trends/swizzels-squashies.md) - [Pillowy Sour Candy Products](https://www.trendhunter.com/trends/smarties-squashies-sours-cherry-apple.md) - [Squishy Seasonal Candy Products](https://www.trendhunter.com/trends/naughty-nice-squashies.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Spicy-Sweet Foamy Candies](https://www.trendhunter.com/trends/squashies-swicy.md) - [Limited-Edition Easter Gummies](https://www.trendhunter.com/trends/swizzels-squashies-drumchick.md) - [Squishy Skull-Shaped Candies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons.md) - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md) - [Character-Themed Candy Lines](https://www.trendhunter.com/trends/minions-candy-range.md)