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# Cartoon-Themed Candy Dips
Swizzels Sherbet Dip is Being Added to the Brand's Minions Range

By Michael Hemsworth | Published 2023-05-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/swizzels-sherbet-dip
References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/swizzels-launches-new-range-of-sherbet-dips-inspired-by-illuminations-minions-10-05-2023/) & [swizzels](https://www.swizzels.com/)

![Cartoon-Themed Candy Dips](https://cdn.trendhunterstatic.com/thumbs/505/swizzels-sherbet-dip.jpeg)

This [Swizzels](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies) Sherbet Dip is being added to the brand's [Minions](https://www.trendhunter.com/trends/minions-candy-range) range as the perfect treat for fans of the franchise to try out this summer that promises to provide a range of tart flavors to enjoy. The candy product includes a classic Swizzelstick alongside three differently flavored dips including Fizzy Orange, Sour Apple and Tangy Berry. The vegan-friendly candy product features a total of 23-grams of product in each pack and comes in cases of 36 for retailers to stock at a price point of 50p each in the UK.

A spokesperson for the brand commented on the new Swizzels Sherbet Dip saying, "We have been buoyed by the popularity of the sherbet dip category, which has an estimated worth of £3.7m and has shown a value growth of 7%, Swizzels has been eager to grow their portfolio of sherbet products – with the Minions Sherbet Dip launching as the newest innovative sherbet product for Swizzels.”

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 76% | Activity: 89% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Cartoon-themed Candy:** As consumers continue to seek personalized and fun experiences, incorporating cartoon characters into candy products creates an opportunity for brands to connect with fans of these franchises.
- **Sherbet Revival:** The growing popularity of sherbet products presents an opportunity for companies to innovate and introduce new flavors and formats to the market.
- **Vegan-friendly Candy:** As the demand for plant-based products increases, creating vegan-friendly versions of classic candy products can provide a competitive edge for companies in the confectionery industry.

### Where This Applies

- **Confectionery:** Incorporating popular cartoon characters into candy products creates an opportunity for confectionery brands to attract younger consumers and increase sales.
- **Food and Beverage Retail:** With the growing popularity of sherbet products, retailers can capitalize on the trend by offering a wide variety of flavors and brands to their customers.
- **Celebrity Licensing:** Collaborating with popular franchises and incorporating their characters into candy products presents opportunities for licensing companies to expand their revenue streams and gain further brand recognition.

## Related on Trend Hunter

- [Character-Themed Candy Lines](https://www.trendhunter.com/trends/minions-candy-range.md)
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- [Cartoon-Themed Soft Drinks](https://www.trendhunter.com/trends/banana-candy-flavor.md)
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- [Gooey Sour Candy Dips](https://www.trendhunter.com/trends/sour-goodunkers.md)
