# Expansive Vegan Candy Campaigns This Swizzels Campaign Encourages Retailers to Stock Up By Michael Hemsworth | Published 2023-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swizzels-campaign References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/swizzels-campaign-vegan-sweets-for-veganuary/) & [swizzels](https://swizzels.com/)  This Swizzels campaign is being launched by the UK-based confectionery brand ahead of Veganuary 2024 as a reminder and encouragement for retailers to stock up on [vegan-friendly sweets](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles). The campaign boasts the tagline "All These All Vegan All Year" to let retailers know that the products included aren't a limited-edition offering, but instead available to stock year-round. The campaign comes as the brand's latest effort to help retailers stock up on vegan-friendly fare ahead of Veganuary given its surge in popularity in recent years. Trade Marketing Manager Clare Newton spoke on the [Veganuary Swizzels](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary) campaign saying, "Plant-based sugar confectionery is in high demand and [vegan alternatives](https://www.trendhunter.com/trends/ritter-sport-vegan-tower) have never been more important. Social media movements have helped fuel the interest in vegan lifestyles with the growth of food-related accounts and influencers. We want our customers to feel confident that they can still enjoy their favourite confectionery products all year round, not just during Veganuary.” Image Credit: Swizzels ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 15% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Veganuary Popularity:** The surge in popularity of Veganuary in recent years has created a high demand for plant-based sugar confectionery. - **Vegan-friendly Sweets:** The availability of year-round vegan-friendly confectionery products presents an opportunity for retailers to cater to a growing customer base. - **Social Media Influence:** The influence of food-related accounts and influencers on social media has contributed to the interest in vegan lifestyles, including vegan candy. ### Where This Applies - **Confectionery Industry:** The confectionery industry can capitalize on the surging demand for vegan-friendly sweets and expand their product offerings to cater to the growing vegan consumer segment. - **Retail Industry:** Retailers have an opportunity to stock up on vegan-friendly candies year-round, aligning with the increasing popularity of Veganuary and fulfilling the demand for plant-based confectionery products. - **Social Media Marketing Industry:** The growth of food-related accounts and influencers on social media presents opportunities for marketers to leverage this influence to promote vegan lifestyles and increase awareness and demand for vegan-friendly confectionery. ## Related on Trend Hunter - [Veganuary Candy Collections](https://www.trendhunter.com/trends/vegan-sweets-range.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Vegan-Friendly Grocer Campaigns](https://www.trendhunter.com/trends/veganuary-offers.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md) - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [Familiar Vegan-Friendly Chocolates](https://www.trendhunter.com/trends/mummy-meegz.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md)