# Plant-Based Skewers Switch Kafta is Rich, Savory, Soy-Free, Gluten-Free and Zero-Cholesterol By Laura McQuarrie | Published 2026-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/switch-kafta References: [vegnews](https://vegnews.com/best-new-vegan-products-of-2026) & [switchfoods](https://switchfoods.com/recipes/kafta-sandwich/)  In the UAE, Switch brings fresh options to the freezer aisle with [seasoned plant-based meat alternatives](https://www.trendhunter.com/trends/beyond-steak-flavors) like Switch Kafta, featuring four soy-free, gluten-free, cholesterol-free skewers. Rich, savory Switch Kafta skewers live up to their name as a simple, meatless swap because they only need a few minutes in a pan to cook, and are ready when they're browned on all sides. Packed with 16 grams of protein per serving, these [meat-free skewers](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat), powered by pea protein and pea fiber, naturally pair well with flatbreads, fresh vegetables and herbs, and tangy, creamy, Mediterranean-style sauces. On its tray packaging, Switch speaks plainly to consumers, inviting them to rediscover animal-free versions of culinary classics, promising "less meat doesn't mean less taste, just less harm." Alongside Switch Kafta, the brand's product portfolio includes: Kabab, Sausage, Mince Meat, [Burger Patties](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger), Chicken Shawarma, and more. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 23% | Activity: 23% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Frozen Convenience:** Growing consumer demand for ready-to-cook, frozen plant-based meals is enabling shelf-stable formats that replicate traditional meat textures for time-pressed shoppers. - **Pea-protein and Fiber Platforms:** The shift toward pea-derived proteins and fibers is creating ingredient platforms that deliver high protein content and neutral flavor profiles for diverse product formulations. - **Plain-spoken Sustainability Messaging:** Direct, values-driven packaging language that frames reduced-meat choices as tasteful and low-harm is reshaping branding approaches and perceptual barriers for animal-free foods. ### Sectors Adopting This - **Retail Frozen Foods:** Freezer-aisle innovation is opening opportunities for retailers to expand plant-based SKUs and private-label lines that attract both flexitarians and traditional meat-eaters. - **Foodservice and Quick-service Restaurants:** Menu integration of convenient, flavorful plant-based skewers and proteins is permitting broader offering of meatless mains in casual dining and quick-service formats. - **Food Ingredients and Manufacturing:** Ingredient suppliers and co-manufacturers are positioned to develop scalable pea-protein concentrates, texturants, and allergen-free formulations that support clean-label plant-based ranges. ## Related on Trend Hunter - [Plant-Based Food Lines](https://www.trendhunter.com/trends/lunar-fox.md) - [Plant-Based Meat Products](https://www.trendhunter.com/trends/the-tofoo-co-1.md) - [Plant-Based Cheese Formulations](https://www.trendhunter.com/trends/new-vegan-pizza-recipe.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Afro-Vegan Curry Meals](https://www.trendhunter.com/trends/plantbased-goat-curry.md) - [Footlong Meatless Appetizers](https://www.trendhunter.com/trends/footlong-vegan-pig-in-blanket.md) - [Meat-Free Americana Restaurant Menus](https://www.trendhunter.com/trends/tgi-fridays-vegan-menu.md) - [Accessible Plant Protein Ranges](https://www.trendhunter.com/trends/vemondo-plant.md) - [Protein-Packed Meatless Meatballs](https://www.trendhunter.com/trends/meatless-meatballs1.md)