# Illusive Milk Strength Ads This Swiss Milk Ad Demonstrates the Strength That Milk Builds By Laura McQuarrie | Published 2014-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/swissmilk References: [creativecriminals](http://creativecriminals.com/swissmilk/makes-you-strong) & [swissmilk.ch](http://www.swissmilk.ch/de.html) It's been said time and time again that [milk gives your body calcium](https://www.trendhunter.com/trends/this-milk-means-business), builds healthy bones and makes you strong, but this [SwissMilk ad](https://www.trendhunter.com/trends/protein-puffer-jacket) actually demonstrates this kind of mega strength at work. The ad is set up outside on the [side of a building](https://www.trendhunter.com/trends/dreamies-treats) so that it looks like a cow is responsible for supporting all of the weight that rests on a ski lift's cables, giving the illusion that a mighty cow is pulling skiers along for a ride. Since groups of skiers are naturally facing the direction of the billboard during their ski lift rides either up or down the mountain, the ad is absolutely impossible to miss. The clever ad was made for SwissMilk by Zürich-based agency Ruf Lanz. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Outdoor Advertisements:** Disruptive innovation opportunity: Develop creative and attention-grabbing outdoor advertisements that capture the audience's attention. - **Illusion Marketing:** Disruptive innovation opportunity: Utilize illusion marketing techniques to create unique and memorable advertising campaigns. - **Interactive Advertising:** Disruptive innovation opportunity: Create interactive advertisements that engage and captivate the audience. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Integrate innovative and unconventional advertising strategies to stand out in the competitive advertising industry. - **Marketing:** Disruptive innovation opportunity: Incorporate illusion marketing techniques to create captivating and memorable marketing campaigns. - **Creative Design:** Disruptive innovation opportunity: Combine creative design with outdoor advertising to create visually stunning and attention-grabbing campaigns. ## Related on Trend Hunter - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Pro-Dairy Campaigns](https://www.trendhunter.com/trends/dont-cancel-the-cow.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Illusory Yogurt Billboards](https://www.trendhunter.com/trends/muller-yogurt.md)