# Simple Food Association Ads Commercial Depicts Swiss Icons in Bas-Relief Sugar Drawings By Marissa Brassfield | Published 2009-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-sugar-commercial References: [loosemoose.net](http://www.loosemoose.net/movie.php?MovieID=121&IsBehind=0) & [loosemoose.net](http://www.loosemoose.net/upload/pdf/movie_d5b638c12ffbe4f56efde3c85b0ace34_SwissSugar.pdf) Sometimes the [best ads](https://www.trendhunter.com/trends/ikea-hides-price) are those that are deceptively simple. This commercial for Swiss Sugar and NeueLGK, Zurich by Loose Moose and Solid & Haller Film depicts a series of iconic Swiss exports and facets of life. They're drawn in [simple bas-relief form in sugar](https://www.trendhunter.com/trends/taste-our-world), the way you'd write your name in sand on the beach. The execution of the ad is flawless, and the association between Switzerland and quality is instantly made clear. **Implications** - Using [attention-grabbing advertising](https://www.trendhunter.com/trends/dreamies-treats) is an effective way for companies to attract the attention of critics and audiences alike. Incorporating features that are not typically used in certain facets of the advertising world ensures that a company and its services stand out from its competition. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Attention-grabbing Advertising:** Incorporating unique features in advertising to stand out from competition. - **Flawless Execution:** Emphasizing impeccable execution of ad campaigns to leave a lasting impression. - **Association with Quality:** Establishing strong connections between a company and quality through advertising. ### Who This Affects Most - **Advertising:** Innovating in the advertising industry to create attention-grabbing and flawlessly executed campaigns. - **Food and Beverage:** Utilizing associations with quality in advertising to differentiate and promote food and beverage products. - **Swiss Exports:** Leveraging the iconic Swiss exports in advertising to enhance brand recognition and reputation. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Swiss Chocolate Rebrands](https://www.trendhunter.com/trends/toblerone.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md)