# Matcha Swiss Roll Desserts This Matcha Swiss Roll Infuses the Light Treat with Ground Green Tea By Rebecca Byers | Published 2015-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-roll References: [food52](http://food52.com/blog/13485-why-you-should-eat-green-cake) & [food52](http://food52.com/recipes/36897-matcha-swiss-roll) This [matcha swiss roll recipe](https://www.trendhunter.com/trends/matcha-creations) is a delicious use for the ancient Japanese green tea that comes in a powder form. The unique recipe includes the incorporation of a whipped meringue into the batter in addition to the whipped cream filling. In order to make a matcha Swiss roll, you will need to acquire whole milk, sugar, five eggs, culinary-grade matcha, baking powder and cake flour. Additionally, a whipped cream filling requires one cup of cold heavy cream and a bit of confectioners sugar. [Matcha](https://www.trendhunter.com/trends/ikea-japan-matcha-fair) is a extremely popular recipe addition as of late, something that can be seen as a natural extension of the movement of conscious, healthy consumption among consumers. The matcha can also be substituted for other flavors such as black sesame or rose. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 27% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Matcha-infused Desserts:** Elevating traditional desserts with the addition of matcha powder and other unique flavors presents an opportunity for innovative culinary creations. - **Whipped Meringue in Baked Goods:** Incorporating whipped meringue into baked goods like Swiss rolls can create lighter, fluffier textures and add a unique twist to classic recipes. - **Healthy and Conscious Consumption:** The trend towards healthier and more mindful consumption habits provides an opportunity for matcha desserts to cater to consumers looking for indulgent treats that still align with their values. ### Where This Applies - **Bakery:** Integrating unique ingredients like matcha and whipped meringue into baked goods can differentiate offerings and attract customers in a competitive industry. - **Tea and Beverage:** Matcha's rising popularity as a recipe addition presents an opportunity for tea and beverage companies to expand their product lines and capitalize on this trend. - **Natural and Organic Food:** With a focus on healthy and conscious consumption, natural and organic food companies can utilize matcha as an ingredient and cater to consumers seeking indulgent treats that still align with their values. ## Related on Trend Hunter - [Matcha-Infused Sweet Breads](https://www.trendhunter.com/trends/go-green.md) - [Green Tea Retailer Desserts](https://www.trendhunter.com/trends/ikea-japan-matcha-fair.md) - [Celebratory Matcha Cafe Menus](https://www.trendhunter.com/trends/starbucks-japan-new-years.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md) - [Decadent Matcha Cookies](https://www.trendhunter.com/trends/ef-and-be-bakehouse.md) - [Taro Cheese-Flavored Cakes](https://www.trendhunter.com/trends/taro-cheese-cake-swiss.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md) - [Sweet Matcha-Infused Pizzas](https://www.trendhunter.com/trends/handy-melts-matcha.md)