# Artistic Patisserie Branding This Swiss Patisserie Boasts Bold and Attractive Pastry Branding By Rebecca Byers | Published 2016-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-patisserie References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/01/gerald-swiss-patisserie.html) GERALD is a well-known Swiss patisserie brand known for its high-quality pastries and treats in Tel-Aviv. The brand's presence in Israel is an extension of the well-known patisserie chef Gerald of Switzerland and boasts a dynamic branding and packaging concept that is sure to tempt pastry lovers. In order to create a series of [packaging designs](https://www.trendhunter.com/trends/higgidy) that worked for the patisserie's products, GERALD connected with R O O F, an agency also based in Tel-Aviv. Using paper and [gold pantone](https://www.trendhunter.com/trends/mccormick-gourmet-collection) as the main packaging materials, the branding range puts forward a bold personality that is sure to be memorable with consumers. Instead of the usual high-resolution images often featured on boxes, the [pastries are re-imagined with abstract brushstrokes](https://www.trendhunter.com/trends/artful-cake) for a whimsical effect. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Abstract Branding:** Creating unique and artistic branding concepts using abstract artwork can differentiate a brand and make it memorable to consumers. - **Bold Packaging Design:** Using unconventional packaging materials and design can create a strong and attractive visual identity for a brand. - **Personalized Product Design:** Designing packaging and products that reflect the personality of a chef or brand can create a strong connection with consumers and increase brand loyalty. ### Sectors Adopting This - **Food and Beverage:** Innovation in packaging and branding can differentiate products and create a competitive advantage in a crowded market. - **Design and Advertising:** Creating unique and bold branding concepts can provide opportunities for design and advertising agencies to showcase their creativity and expand their portfolio. - **Luxury Brands:** Personalized product design and unique branding materials can increase the perceived value and exclusivity of luxury brands. ## Related on Trend Hunter - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md)