# Flash Mob Activism Swiss Flashmobs Demonstrate Possibilities of Nuclear Plant Meltdown By Allison Love | Published 2010-05-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-flashmobs References: [theawesomer](http://theawesomer.com/frightening-swiss-flashmob/41837/) & [youtube](http://www.youtube.com/watch?v=M0oe7k7M4IU&feature=player_embedded) Recent Swiss flashmobs have demonstrated what they deem to be scary but realistic effects of nuclear power. The random flashmobs would randomly collaspse in the street--much to the horror of uninvolved passerby--in order to demonstrate the effects of a potential nuclear meltdown from nuclear power plants. The idea of the Swiss flashmobs is to protest the development of [nuclear plants](https://www.trendhunter.com/trends/manresa-island) and rally support for [alternate energy sources](https://www.trendhunter.com/trends/burnable-billboard). The video documenting the Swiss flashmobs is actually terrifying--see it above. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Anti-nuclear Activism:** The trend of flash mob demonstrations against nuclear power plants highlights a disruptive innovation opportunity for alternative energy sources. - **Scarevertising:** Using flash mobs to showcase the terrifying effects of nuclear meltdowns presents a disruptive innovation opportunity for raising awareness and mobilizing public support. - **Creative Protest Tactics:** Swiss flash mobs collapsing in the streets serve as a disruptive innovation opportunity for inventive protest methods to draw attention to nuclear power concerns. ### Where This Applies - **Renewable Energy:** The anti-nuclear flash mob trend creates an industry opportunity for renewable energy technologies and solutions. - **Advertising & Marketing:** Scarevertising through flash mobs opens up disruptive innovation possibilities for advertising and marketing agencies to create impactful campaigns for social causes. - **Activism & Advocacy:** The use of creative protest tactics, like flash mobs, provides a disruptive innovation opportunity for organizations in the activism and advocacy space to engage and mobilize supporters. ## Related on Trend Hunter - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Creative Protest Archives](https://www.trendhunter.com/trends/pocket-protests.md) - [Next-Gen Nuclear Power Plants](https://www.trendhunter.com/trends/chinese-nuclear-reactor.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Artful Activism Shows](https://www.trendhunter.com/trends/snowflake-exhibition.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md)