# Chicken Sauce-Flavored Chips The New Lay's Potato Chips Feature the Taste of Swiss Chalet Sauce By Katherine Pendrill | Published 2016-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-chalet-sauce References: [chewboom](http://www.chewboom.com/2016/09/06/lays-debuts-swiss-chalet-sauce-potato-chips/) & [newswire](http://www.newswire.ca/news-releases/lays-and-swiss-chalet-team-up-to-create-the-ultimate-canadian-chip-592410201.html) While 'All Dressed' and 'Ketchup' have long stood as Canada's most beloved chip flavors, [Lay's](https://www.trendhunter.com/trends/kettle-cooked-ruffles) is hoping to change things up with the addition of its new [Swiss Chalet Sauce](https://www.trendhunter.com/trends/loaded-potato-soup)-flavored chips. The new Chalet Sauce chips are a uniquely Canadian flavor designed to mimic the taste of Swiss Chalet's famous dipping sauce. Swiss Chalet Sauce has enjoyed immense popularity in Canada since its debut in 1954 as an accompaniment to the chain's famous rotisserie chicken dinners. Now the tangy sauce is now taking on a new format due to a partnership between Swiss Chalet and Lay's. Of course, like the chain's famous sauce, the new chip flavor will only be available at participating Swiss Chalet restaurant locations across Canada. This means that fans will have to stop by the restaurant in order to get their hands on the exclusive chip flavor. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chicken Sauce-flavored Chips:** Opportunity for snack food companies to explore unique and regional flavors in potato chips. - **Regional Flavor Partnerships:** Opportunity for restaurants and food brands to collaborate and create exclusive flavor experiences. - **Restaurant-exclusive Snacks:** Opportunity for restaurants to expand their brand presence by offering exclusive snack products. ### Industries Being Reshaped - **Snack Food:** Snack food companies can capitalize on unique flavor profiles to attract and engage consumers. - **Restaurant:** Restaurants can leverage exclusive food products to enhance their brand identity and drive customer loyalty. - **Food Manufacturing:** Food manufacturers can explore partnerships with popular restaurants to develop unique and marketable snack products. ## Related on Trend Hunter - [Sauce-Inspired QSR Snacks](https://www.trendhunter.com/trends/chick-fil-a-8.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Secretive Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-special-sauce-chips.md) - [Fried Chicken Potato Chips](https://www.trendhunter.com/trends/ruffles-kfc-original-recipe-chicken-chips.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Chicken Sandwich-Flavored Chips](https://www.trendhunter.com/trends/ruffles-double-crunch-kfc-zinger.md) - [Sweet Glazed Rotisserie Chicken](https://www.trendhunter.com/trends/glazed-chicken.md) - [QSR Chicken Brand Snacks](https://www.trendhunter.com/trends/waffle-potato-chips.md) - [Chip-Crusted Tenders](https://www.trendhunter.com/trends/sweet-and-spicy-chips.md)