# Swiss Army Sun Glasses Uber Shades By Chris Skleryk | Published 2007-02-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-army-sun-glasses-uber-shades References: [coolest-gadgets](http://www.coolest-gadgets.com/20070211/uber-shades/) & [americaninventorspot](http://www.americaninventorspot.com/future_sunglasses) Created by Not-so Bright Sun wear of Germany these stylin? [Uber](https://www.trendhunter.com/trends/callback-8020) Shades jam everything you could imagine inside the [oversized temples](https://www.trendhunter.com/trends/sunski-ferrata-alpine). You can choose from 263 different items and attachments to make your shades one-of-a-kind. Not available yet, but I'm sure it will be a big hit on the [outdoors/wilderness market](https://www.trendhunter.com/trends/westy-king-sunglasses) once it does get released. Image Copyright of [American Inventer Spot](http://www.americaninventorspot.com/future_sunglasses) **Implications** - SECOND SENTENCE DANGLE Companies like Not-So Bright Sun Wear understand consumers want products that multitask while solving solutions. By incorporating more than one object in a product, consumers feel that they will no longer need to purchase multiple items and instead, use the one that encompasses it all. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Multipurpose Glasses:** The trend of incorporating multiple objects into glasses creates opportunities for innovation in wearable technology. - **Customizable Accessories:** The trend of customizable accessories creates opportunities for personalized and unique products for consumers with varied needs and preferences. - **Smart Glasses:** The trend of incorporating advanced technology into glasses creates opportunities for augmented reality, fitness tracking, and other personalized functions. ### Who This Affects Most - **Eyewear:** The eyewear industry can create disruptive innovations in their product offerings by incorporating advanced technologies, multifunctional accessories, and customizable options. - **Wearable Technology:** The wearable technology industry can create innovative products by incorporating eyewear into their offerings and exploring new ways to integrate technology with style and functionality. - **Outdoor and Adventure:** The outdoor and adventure industry can leverage customizable and multipurpose glasses to offer innovative products for consumers who want multifunctional accessories for their trips, hikes, and explorations. ## Related on Trend Hunter - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Oversized Adventurer Alpine Sunglasses](https://www.trendhunter.com/trends/sunski-ferrata-alpine.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Adaptive Reading Sunglasses](https://www.trendhunter.com/trends/32n-sunglasses-by-deep-optics.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Futuristic Winter Sport Eyewear](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid.md)