# Military Memorabilia Bags The Genuine Swiss Army Blanket Duffel is Both Rugged and Revered By Wes Walcott | Published 2012-09-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-army-blanket-duffel References: [gizmodo](http://gizmodo.com/5946339/a-swiss) & [hammacher](http://www.hammacher.com/Product/Default.aspx?sku=82693&promo=Category-NewArrivals&catid=60&PID=5647113&source=cj) Crafted from materials that were given to a Swiss soldier over 40 years ago, the Genuine Swiss Army Blanket Duffel is an authentic piece of history. Each of these bags is made from a Swiss Army-issued pure wool blanket and hand-woven in a tiny mountain village nestled within the Glarus Alps of Switzerland. Inside, the [duffel](https://www.trendhunter.com/trends/nordas-toolbox) is lined with [waterproof tarpaulin that was recycled](https://www.trendhunter.com/trends/dhl-and-subject) from old trucks and fashioned into a series of pouches that can hold paper, notebooks and a pair of shoes. There are also several smaller wool pouches that are perfect for storing a smartphone, camera, pens and passport. When it comes to quality and construction, the Genuine Swiss Army Blanket Duffel gets top marks. Even with the $300 price tag, [military enthusiasts](https://www.trendhunter.com/trends/taylor-stitch-army-suede-bomber-jacket) and fans of fine design will be lining up to get their hands on one. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Upcycling Military Materials:** The use of old military materials as high-quality materials for luxury items is a trend that could disrupt conventional manufacturing methods. - **Authenticity in Luxury Design:** The emphasis on using authentic, historical materials for luxury goods is a trend that could provide exciting and unique opportunities for luxury design. - **Nostalgia Marketing:** The use of historical military materials in luxury design could tap into the current trend of nostalgia marketing, relating to consumers on an emotional level. ### Sectors Adopting This - **Luxury Goods:** Incorporating military materials and historical elements into high-end products offers a new direction for luxury goods industries. - **Sustainable Fashion:** The focus on upcycling and recycling old materials for new products offers an innovative approach to sustainable fashion. - **Collectibles and Memorabilia:** Using authentic and historical military materials in designs creates a new market for collectors and memorabilia enthusiasts. ## Related on Trend Hunter - [Antique Rug Duffle Bags](https://www.trendhunter.com/trends/king-kennedy-king-duffle.md) - [Retro Militant Backpack Designs](https://www.trendhunter.com/trends/waxed-canvas-backpack.md) - [Featherlight Hyper-Strength Duffle Bags](https://www.trendhunter.com/trends/norda-toolbox-duffle-bag.md) - [Modern Adventure-Ready Duffles](https://www.trendhunter.com/trends/mass-transit-weekender-duffle.md) - [Water-Ready Duffle Bags](https://www.trendhunter.com/trends/zhik-submersible-duffel-bag.md) - [Minimalist Leather Bags](https://www.trendhunter.com/trends/leather-bags.md) - [Versatile Travel Duffle Bags](https://www.trendhunter.com/trends/mission-workshop-mass-transit.md) - [Premium European Leather Bags](https://www.trendhunter.com/trends/generation-leather-collection.md) - [Lifestyle-Conscious Duffle Packs](https://www.trendhunter.com/trends/blackbriar-allaround-duffle-backpack.md)