# Smartwatch-Mimicking Timepieces The New Swiss Alp Watch is Inspired by the Iconic Apple Timepiece By Malika Renee Butss | Published 2016-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swiss-alp-watch References: [engadget](http://www.engadget.com/2016/01/07/swiss-alp-watch-or-apple-watch/) & [youtube](https://www.youtube.com/watch?time_continue=38&v=K6TWWv8yd8c) [H. Moser & Cie's](https://www.trendhunter.com/trends/h-moser-cie1) latest [Swiss Alp Watch](https://www.trendhunter.com/trends/boutique-in-silicon-valley) showcases a very familiar design. Inspired by the popular [Apple](https://www.trendhunter.com/trends/apple-watch-g3) Watch, this brilliant timepiece gives the fan favorite a luxurious makeover. Created as a "statement" against the rise in smartwatch consumption, the Swiss Alp Watch is here to prove that "traditional mechanical watchmaking has a future, and is, in fact, the future." Upon first glance, viewers will notice the 38 mm model, thin lugs and narrow band are very similar -- if not the exact same -- as Apple's dominating smartwatch. However, unlike the Apple Watch, the Swiss Alp Watch is an analog timepiece with a regular face and moving parts. Though this watch is inspired by the iconic smartwatch, the Swiss Alp Watch operates like a regular timepiece without apps or smart features. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Luxury Smartwatch Alternatives:** Opportunities for watchmakers and fashion-technology companies to develop high-end analog timepieces as luxurious alternatives to popular smartwatches. - **Resurgence of Traditional Watchmaking:** Opportunities for traditional watchmaking companies to showcase their artistry and craftsmanship and appeal to consumers who value traditional mechanisms and aesthetics. - **Innovative Analog Watch Features:** Opportunities for watchmakers to create innovative analog watch features, such as unique dials and mechanisms, to differentiate their products from smartwatches. ### Where This Applies - **Fashion-technology:** Fashion-technology companies have the opportunity to develop high-end analog timepieces as luxurious alternatives to popular smartwatches. - **Luxury Watches:** Traditional watchmaking companies have the opportunity to showcase their artistry and craftsmanship and appeal to consumers who value traditional mechanisms and aesthetics. - **Watchmaking:** Watchmaking companies have the opportunity to create innovative analog watch features to differentiate their products from smartwatches. ## Related on Trend Hunter - [Opulent Anniversary Smartwatch Concepts](https://www.trendhunter.com/trends/apple-watch-x-concept.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [90s-Era Computer Smartwatches](https://www.trendhunter.com/trends/apple-watch-g3.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md) - [Visually Striking Watch Designs](https://www.trendhunter.com/trends/honor-watch.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md)