# Creamy Customizable Sodas Dirty Sodas Inspired Cinnabon's Crisp and Indulgent Swirled Soda By Laura McQuarrie | Published 2026-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swirled-soda References: [prnewswire](https://www.prnewswire.com/news-releases/cinnabon-turns-up-the-drama-with-new-swirled-sodas-and-limited-time-pairings-inspired-by-the-secret-lives-of-mormon-wives-and-the-bachelorette-302706862.html)  Settling in for a reality TV watch night has become a highly anticipated ritual for many, one that feels incomplete without the right snacks and drinks to match the drama unfolding on screen, prompting [Cinnabon](https://www.trendhunter.com/trends/cinnabon-fantasy-sweet-bundle) to launch Swirled Soda. This bold and indulgent beverage takes cues from [dirty soda](https://www.trendhunter.com/trends/hichew-x-fiiz), popularized by The Secret Lives of Mormon Wives, and it's available for a limited time through April 23rd. Cinnabon is dropping Swirled Soda flavors in Saints & Cinnas, which builds on a crisp soda base with a creamy vanilla swirl and a light dash of Makara cinnamon on top, and Raspberry Revelations, which blends a crisp soda base with raspberry syrup and a creamy vanilla swirl. Both flavors can be customized with a soda base of choice. Additionally, Cinnabon is unveiling a The Secret Lives of Mormon Wives-themed cup sleeve for the Swirled Sodas, and Bachelorette-themed CinnaPacks packaging. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 72% | Activity: 75% | Freshness: 66% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Indulgent Beverage Revivals:** Blending iconic bakery flavors with carbonated formats creates new product platforms that could upend conventional beverage flavor development. - **Customizable Soda Bases:** Allowing consumers to select soda bases and mix-ins enables modular beverage ecosystems that shift value toward personalization. - **Entertainment-themed Packaging Experiences:** Packaging tied to TV franchises turns single-serve drinks into collectible media touchpoints that blur merchandising and refreshment. ### Sectors Adopting This - **Quick-service Restaurants:** Integration of dessert-inspired, customizable sodas into fast-casual menus produces margin-rich extensions that compete with traditional dessert sales. - **Beverage Manufacturing:** Adoption of small-batch syrup systems and on-demand carbonation solutions introduces production models that can disrupt mass-market bottling. - **Licensing and Merchandising:** Media-food collaborations generate cross-revenue streams and collectible products that can reshape how brands structure partnerships. ## Related on Trend Hunter - [Prepackaged Dirty Soda Refreshments](https://www.trendhunter.com/trends/dirty-mountain-dew.md) - [Creamy Coconutty Sodas](https://www.trendhunter.com/trends/dr-pepper-creamy-coconut-flavor.md) - [Strawberry-Flavored Energy Drinks](https://www.trendhunter.com/trends/monster-energy-strawberry-shot.md) - [Sour Candy Dirty Sodas](https://www.trendhunter.com/trends/sour-patch-kids-dirty-sodas.md) - [Dirty Soda Fragrance Kits](https://www.trendhunter.com/trends/dirty-soda-layering-bundle.md) - [Dirty Soda Shops](https://www.trendhunter.com/trends/fiiz-drinks.md) - [Western-Themed Cafe Drink Menus](https://www.trendhunter.com/trends/the-human-bean-drinks.md) - [Dirty Soda Starter Packs](https://www.trendhunter.com/trends/ninja-thirsti-dirty-soda-packs.md) - [Spiked Dirty Sodas](https://www.trendhunter.com/trends/spiked-dirty-soda.md)