# AR-Enabled Airport Vodka Experiences Grey Goose & Swipe Back Launch an AR Activation at Heathrow By Niko Pajkovic | Published 2022-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/swipe-back References: [retailtechinnovationhub](https://retailtechinnovationhub.com/home/2022/4/28/grey-goose-enlists-swipe-back-for-augmented-reality-experience) & [swipeback.studio](https://swipeback.studio/)  Premium vodka brand Grey Goose has partnered with metaverse creative agency Swipe Back to launch an interactive augmented reality installation at Heathrow Airport’s Duty-Free. The AR-powered activation aims to promote the brand's recently launched Grey Goose Essences flavors. The activation will include a virtual frosted screen that travelers can interact with via hand gestures. The screen will invite them to participate in a unique activation in which they will reveal the new Grey Goose Essences flavors, which include Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary. “We’re helping to show its range of flavors to travelers through AR technology; making the experience immersive, exciting, and transformative, all without needing to touch a screen," said Nikhil Roy, Co-founder at Swipe Back. Image Credit: Grey Goose ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 96% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Ar-enabled Airport Experiences:** Augmented Reality has created new opportunities for airport activations, providing immersive and interactive experiences for travelers. - **Virtual Product Launches:** Virtual product launches may become more popular, as they create an immersive brand experience without physical contact, generating buzz and customer awareness. - **Interactive Advertising:** Interactive advertising using AR technology can create a unique experience that engages customers in a way that traditional advertising can't, resulting in increased brand awareness and engagement. ### Sectors Adopting This - **Alcohol and Beverage:** The alcohol and beverage industry can leverage AR technology to create interactive and immersive experiences that boost customer engagement and further promote new products. - **Technology:** Companies in the technology industry can offer AR technology for products and services, creating new experiences that engage and retain customers, while fostering brand loyalty. - **Marketing and Advertising:** Marketing and advertising agencies can utilize AR technology to create innovative and eye-catching campaigns that help brands stand out and leave a lasting impression on customers. ## Related on Trend Hunter - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [Immersive Pop-Up Martini Bars](https://www.trendhunter.com/trends/duet.md) - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md) - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md)