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# Upcycled City Billboards
Didier Faustino's Double Happiness Swing Set Will Catch Many Eyes

By JDurhamII | Published 2011-02-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/swingset-converted-from-billboards
References: [dvice](http://dvice.com/archives/2011/02/image-of-the-da-136.php) & [eyeteeth.blogspot](http://eyeteeth.blogspot.com/search?q=Double)

Architect Didier Faustino’s Double Happiness is a billboard which was converted into a sky-high swing set. The piece is part of the Shenzhen Hong Kong Bi-City Biennial of Urbanism & Architecture.

I can’t imagine anyone who wouldn’t want to partake in swinging on this Double Happiness swing set that sits as high as a billboard. Meant to take people out of their superficial worlds and minds, this piece is meant to give the occupants and its patrons a sense of nature and all that surrounds us.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 13% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards)

## Key Themes

### What Makes This Trend Stand Out

- **Upcycled Billboards:** Opportunity to repurpose billboards into unique and interactive structures that engage the public.
- **Interactive Installations:** Creating immersive experiences through interactive art installations that activate public spaces.
- **Urban Revitalization:** Transforming urban environments by integrating art, nature, and playfulness into the cityscape.

### Sectors Adopting This

- **Advertising:** Exploring innovative ways to use billboards as a medium for advertising, while also enhancing urban aesthetics.
- **Outdoor Recreation:** Creating unique outdoor recreational spaces that promote physical activity and foster community engagement.
- **Urban Design:** Integrating artistic installations into urban design to enhance public spaces and create memorable experiences for city residents and visitors.

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- [Accessibility-Enhancing Public Art Installations](https://www.trendhunter.com/trends/isometric-studio.md)
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- [Curvaceous Outdoor Swings](https://www.trendhunter.com/trends/niu-swing.md)
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- [Unconventional Outdoor Furniture Collections](https://www.trendhunter.com/trends/new-joy-furniture.md)
- [Abstract Colorfully Vibrant Playscapes](https://www.trendhunter.com/trends/wired-scape.md)
- [Playground-Inspired Seating Designs](https://www.trendhunter.com/trends/swing-seat.md)
- [Recycled Dynamic Seating](https://www.trendhunter.com/trends/bultan-chair.md)
