# Thick Strucural Unisex Eyewear Cherry Los Angeles Introduces the New Swingers Collection By Amy Duong | Published 2020-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swingers-collection References: [hypebeast](https://hypebeast.com/2020/9/cherry-los-angeles-cherry-optical-eyewear-swingers-sunglasses-release-info) [Cherry Los Angeles](https://www.trendhunter.com/trends/the-cherry-collection) introduces its new [capsule](https://www.trendhunter.com/trends/cherry-la) to join its optical line with the unveiling of the Swingers collection for the season. It is showcased in a captivating campaign shot by the talented Dexter Navy that display the unisex design of sunglasses. It is spotlighted by its [thick frames inspired by a classic](https://www.trendhunter.com/trends/modern-retro-collection) and inclusive Californian look boasting effortless style. The Swingers design is offered in three colorway options of either bright cherry red with black lenses, retro option of tortoiseshell with deep amber lenses, or a relaxed black classic frame with green lenses. All of them have golden hardware at the front and logo on the stems in a cursive detail. They are made with acetate and done by hand in Japan. Image Credit: Cherry Los Angeles ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Unisex Eyewear:** Disruptive innovation opportunities can be explored by creating customizable and sustainable unisex eyewear designs that cater to diverse facial structures and preferences. - **Thick Frame Sunglasses:** Disruptive innovation opportunities can be explored by utilizing eco-friendly and innovative materials to create affordable and durable thick frame sunglasses for everyday use. - **Handmade Eyewear:** Disruptive innovation opportunities can be explored by using advanced technologies to speed up the process and efficiency of handcrafting eyewear, without compromising the quality and uniqueness of the product. ### Who This Affects Most - **Fashion & Accessories:** Disruptive innovation opportunities can be explored by leveraging artificial intelligence and 3D printing technologies to create personalized and sustainable fashion accessories that cater to the rapidly-changing consumer demands. - **Eyewear:** Disruptive innovation opportunities can be explored by adopting smart materials and advanced manufacturing techniques to create lightweight, flexible, and durable eyewear that can integrate with sensory technologies and improve user experience. - **Luxury Goods:** Disruptive innovation opportunities can be explored by creating highly-tailored and exclusive luxury eyewear collections using rare and eco-friendly materials, and partnering with renowned artists and designers to elevate the brand performance and value proposition. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Contemporary Vintage Frames](https://www.trendhunter.com/trends/bru-eyewear-fall.md) - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md)