# Living Photography Apps The 'Polaroid Swing' App Captures One-Second Moments in Moving Photos By Laura McQuarrie | Published 2016-07-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/swing-app References: [engadget](https://www.engadget.com/2016/07/12/polaroid-swing-app/) & [itunes.apple](https://itunes.apple.com/app/polaroid-swing/id1035142291) In order to reintroduce itself into the world of modern photography on mobile devices, [Polaroid](https://www.trendhunter.com/trends/analog-life) launched the 'Polaroid Swing' app. The app distinguishes itself from other photography apps on the market by aiming to help users capture one-second moments in motion. The word "Swing" in the app's name describes the motion that is used to control the animation of the photos with a finger or the motion of a phone. While there are many GIF-like image creators available, it's significant that Polaroid's iconic brand name is attached to this all-new app. Just as Polaroid was once famed for helping people instantly capture moments through photography, this app introduces a new way for young photographers to capture memories in a way that's completely different from what's currently offered by [Instagram](https://www.trendhunter.com/trends/bluesky-flashes) or [Snapchat](https://www.trendhunter.com/trends/aipowered-handheld-camera). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Motion Photography:** Disruptive innovation opportunity: Develop advanced motion photography technology to capture and share one-second moments in a unique way. - **Interactive Image Apps:** Disruptive innovation opportunity: Create interactive image apps that allow users to control and animate their photos with gestures or phone motion. - **Reinventing Brand Heritage:** Disruptive innovation opportunity: Revitalize established brands by leveraging their iconic names to introduce new and innovative products. ### Who This Affects Most - **Photography:** Disruptive innovation opportunity: Explore new features and functionalities in photography apps to enhance user experience and redefine the way moments are captured and shared. - **Mobile Apps:** Disruptive innovation opportunity: Push the boundaries of mobile app development to create unique and engaging experiences that stand out in the crowded app market. - **Social Media:** Disruptive innovation opportunity: Integrate novel features that allow users to share interactive and animated photos on popular social media platforms, offering a fresh and engaging form of visual content. ## Related on Trend Hunter - [Single-Use Photography Apps](https://www.trendhunter.com/trends/later-cam.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Image-Sharing Social Applications](https://www.trendhunter.com/trends/lapse-1.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Time-Lapse Content Apps](https://www.trendhunter.com/trends/timelapse-content.md) - [Efficient Photo-Enhancing Mobile Applications](https://www.trendhunter.com/trends/immersity-app.md) - [High-End Instant Cameras](https://www.trendhunter.com/trends/polaroid-i2.md)