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# Masked Avatars
Swine Flu Face Masks Take Over Facebook Profile Pictures

By Juan Carlos Bonilla | Published 2009-04-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/swine-flu-fashion-at-facebook
References: [facebook](http://www.facebook.com/profile.php?id=592945456&highlight)

Swine flu is attacking Mexico City, and because of it a lot of people are wearing face masks to protect the spread of illness. While some are panicking, several great Mexican attitudes are shining—one group created a [Facebook](https://www.trendhunter.com/trends/3d-avatars) campaign that offers information on following health recommendations to ensure protection against this virus.

Since so many people are wearing surgical masks in real life, a new Facebook fad has people changing their [Facebook profile pictures](https://www.trendhunter.com/trends/face-swap-ai) to be wearing Swine Flu prevention masks!

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 53% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Face Masks:** With the rise of virtual living, companies can create virtual face masks for people to use on social media or virtual reality platforms.
- **Health Awareness Campaigns:** As health hazards continue to exist, businesses can invest in campaigns that offer information to the public to increase health awareness and promote healthy behavior.
- **Online Fads and Trends:** Businesses can capitalize on online fads and trends by leveraging popular memes, campaigns, or hashtags that are being heavily shared to their advantage.

### Where This Applies

- **Virtual Reality:** Virtual reality companies can create virtual face masks for users who want to take their virtual appearance to the next level.
- **Healthcare:** Healthcare companies can invest in helping to create social media campaigns for increasing health awareness during epidemics and crises.
- **Social Media and Marketing:** Marketing agencies can help their clients leverage online fads and trends to increase their brand awareness and reach on social media.

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- [In-App Face Swaps](https://www.trendhunter.com/trends/swapmyface.md)
