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# Model-Designed Swimwear Collections
Ashley Graham Designed an Empowering Swimwear Essentials Line

By Ell Smith | Published 2017-11-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/swimwear-essentials
References: [hypebae](https://hypebae.com/2017/11/ashley-graham-essentials-swimsuits-for-all) & [swimsuitsforall](http://www.swimsuitsforall.com/features/ashleygraham/)

Ashley Graham frequently uses her celebrity platform to advocate for inclusivity within the design world and has most recently showcased her new [swimwear essentials line](https://www.trendhunter.com/trends/onewith-x-claire-buckley), which was designed for women of all sizes who don't want to hide their bodies at the beach.

The line is comprised of [sultry one-pieces and stylish bikinis](https://www.trendhunter.com/trends/cloud-cups) that prioritize a women's comfort, and focus on empowering women. Ashley Graham [collaborated with the swimsuit brand](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty) 'Swimsuits for all' in the making of this line, and stated that " Some traditional brands assume girls with bigger hips, breasts and thighs want to cover up, but I know that’s not the case."

Graham promoted the line in a sun-clad editorial in Costa Rica.

Image Credit: Swimsuits for All

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 67% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Inclusive Swimwear:** Opportunity for innovative swimwear brands to design trendy and empowering swimsuits for women of all sizes.
- **Celebrity Collaborations:** Potential for brands to collaborate with celebrities to create inclusive and body-positive fashion collections.
- **Body Positive Fashion:** Growing demand for fashion lines that prioritize comfort and empowerment for women of all body types.

### Who This Affects Most

- **Swimwear:** Swimwear brands can tap into the market demand for inclusive and empowering swimwear collections.
- **Fashion:** Fashion brands can embrace body positivity by designing clothing lines that cater to all body types.
- **Celebrity Brand Partnerships:** Opportunity for brands to forge collaborations with celebrities and extend their reach to new audiences.

## Related on Trend Hunter

- [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)
- [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md)
- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)
- [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md)
- [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md)
- [Inclusive Collaborative Swimwear](https://www.trendhunter.com/trends/gillette-venus-1.md)
- [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)
- [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md)
