# Edgy Beachwear Brand Expansions Swimwear Brand Oséree Dives into Menswear with a Bold Collection By Georgia Wray Norsten | Published 2025-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swimwear-brand-osree References: [wwd](https://wwd.com/menswear-news/mens-fashion/swimwear-brand-oseree-launches-menswear-1237052795/) Swimwear brand [Oséree](https://www.trendhunter.com/trends/bain-de-minuit) is making waves with the launch of its debut menswear collection, bringing its signature glamorous, high-fashion aesthetic to an all-new audience. Known for its celebrity-approved, eye-catching bikinis, the Italian label is expanding with a collection designed for men who embrace bold patterns, shimmering fabrics, and effortless beach-to-party styling. Launching under the name 'Salty Glam,' the collection includes swim trunks, camp-collared shirts, and pajama-style pants in statement-making designs. Midnight blue Lurex, cheetah prints, sequins, and studded silks define the collection, mirroring Oséree’s signature women’s aesthetic while adding a fresh, masculine edge. Available now on Oséree’s e-commerce site and select retailers like [Selfridges](https://www.trendhunter.com/trends/mind-games-soulmate-collection), the collection marks an exciting new chapter for the brand. The expansion reflects a growing demand for fashion-forward men’s resortwear, proving that glamour knows no gender. Image Credit: Oséree ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 37% | Freshness: 36% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Gender-inclusive Fashion:** Fashion brands are breaking traditional norms by launching collections that appeal to all genders, creating new opportunities for inclusive design and marketing strategies. - **Bold Menswear Patterns:** The rise of bold prints and shimmering fabrics in menswear signals a shift towards more expressive and daring fashion choices for men, reshaping perceptions of masculinity in style. - **Resortwear Transition Pieces:** Designing versatile pieces that effortlessly transition from beachwear to party-ready outfits offers a new niche for fashion brands catering to cosmopolitan lifestyles. ### Where This Applies - **Luxury Fashion:** High-end fashion labels are tapping into the expanding market for glamorous menswear, broadening their audience and diversifying their product lines. - **E-commerce Fashion Retail:** Online retail platforms are poised to benefit from an increased demand for exclusive and fashion-forward resortwear collections, driving digital-first shopping experiences. - **Textile Innovation:** Innovation in textile manufacturing is crucial as designers demand new materials that combine comfort and striking aesthetics for contemporary swimwear collections. ## Related on Trend Hunter - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md)