# Cheeky Swimwear Ads The Latest Charlie by Matthew Zink Campaign Boasts Suggestive Imagery By Jana Pijak | Published 2015-06-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/swimwear-ad References: [fuckingyoung.es](http://fuckingyoung.es/charlie-by-matthew-zink-summer-2015-campaign/) & [charliebymz](http://www.charliebymz.com/) The Charlie by Matthew Zink campaign for Summer 2015 is a swimwear ad the boasts suggestive imagery. The image series isn't afraid to show some skin and is marketed with a #GetWild hashtag. This advertorial highlights [vibrant speedos for men](https://www.trendhunter.com/trends/tangerine-palisade) and [body-hugging bikini sets](https://www.trendhunter.com/trends/country-club) that will appeal to Charlie's female demographic. Starring Blake Bridges, Lays Silva, Kwaku Fordwouh and Pietro Boselli, the Charlie by Matthew Zink Summer 2015 campaign is lensed against a tropical, palm tree backdrop and embraces suggestive imagery. The swimwear ad shines a light on body closeups and purposely doesn't include models' faces. This [seductive marketing campaign](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) is cheeky, setting a carefree and daring tone for the summer season ahead. Its styles are simple but brightly hued, drawing a viewer in effortlessly. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Suggestive Imagery in Ad Campaigns:** Businesses could explore the use of suggestive imagery in their advertising campaigns to appeal to a wider audience and grab consumers' attention. - **Body Inclusivity in Marketing:** Marketing campaigns that showcase diverse body types and sizes could disrupt the status quo in the fashion industry and appeal to a wider demographic. - **Untraditional Marketing Strategies:** Businesses could consider unconventional methods of marketing to break through the cluttered advertising landscape and create buzz around their brand. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry could benefit from incorporating diverse body types and embracing suggestive imagery in their marketing campaigns. - **Advertising Industry:** The advertising industry could explore new and unconventional marketing strategies to create buzz around brands and engage consumers in unique ways. - **Entertainment Industry:** The entertainment industry could leverage suggestive imagery and untraditional marketing strategies in their movie and TV show promotions to generate buzz and attract viewers. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Women's Swimwear Brand Expansions](https://www.trendhunter.com/trends/womens-swimwear-brand.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)