# Shark Bait Menswear Editorials Fred Szkoda Keeps His Composure While Swimming With Sharks By Jana Pijak | Published 2015-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swimming-with-sharks References: [fuckingyoung.es](http://fuckingyoung.es/fred-szkoda-swims-with-sharks/) & [howtospendit.ft](http://howtospendit.ft.com/) Fred Szkoda keeps his composure while swimming with the sharks in this Financial Times How to spend it shoot. The model dons an elegant menswear wardrobe while posing in a set of underwater portraits. Captured by photographer Zena Holloway, this image series is both dapper and dangerous thanks to its toothy co-stars. Styling for this editorial is courtesy of Damian Foxe and Millicent Simon who curate Fred Szkoda's candy-colored wardrobe. The model poses in traditional suits alongside sunny rain gear and citrus-hued coats and matching separates that are displayed in a hot pink hue. While swimming with sharks is often reserved for thrill-seekers and trained professionals, this editorial's star proves that he can stay elegant and composed while underwater with ocean predators. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Underwater Fashion Photography:** Disruptive innovation opportunity: Develop innovative waterproof clothing and accessories for underwater fashion photography shoots. - **Colorful Menswear:** Disruptive innovation opportunity: Create vibrant and bold menswear collections that incorporate bright colors and unconventional patterns. - **Thrill-seeking Fashion Shoots:** Disruptive innovation opportunity: Explore unique locations and incorporate thrilling activities to create captivating fashion shoots that push boundaries. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Integrate advanced underwater photography techniques and equipment for capturing stunning fashion images beneath the surface. - **Menswear Fashion:** Disruptive innovation opportunity: Experiment with unconventional color palettes and designs to create fashion-forward menswear collections that stand out in the market. - **Adventure Tourism:** Disruptive innovation opportunity: Combine fashion shoots with adventurous activities to offer unique and immersive experiences for thrill-seeking travelers. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)