# Fitness Swimming Trackers The Speedo Shine Allows Swimmers To Conveniently Monitor Their Progress By M | Published 2015-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swimming-tracker References: [mashable](http://mashable.com/2015/08/18/misfit-speedo-fitness-tracker/?utm_source=feedly&utm_medium=webfeeds) & [itunes.apple](https://itunes.apple.com/us/app/speedo-fit-swim-fitness/id385166726?mt=8) Thanks to the Speedo Shine watch design, athletes can now use a [waterproof swimming tracker](https://www.trendhunter.com/trends/huawei-watch-ultimate-2) to monitor their progress and workouts directly via their smartphone. This innovative device works just like a traditional fitness tracker except that it is fully waterproof, allowing swimmer to keep it on their person while training. The Speedo Shine is a project made in collaboration between [Misfit](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) and Speedo to create a [wearable device that swimmers](https://www.trendhunter.com/trends/competitive-swimming) can use while in the water. The device is shaped much like a watch with a flat, circular face complete with a wristband or as a separate magnetic clip. Unlike a conventional fitness tracker, the Speedo Shine doesn't need to be charged thanks to its six month battery span and can be dunked into water up to 50-meters deep. The data collected through the device can be tracked and reviewed using the accompanying app, Speedo Fit. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Waterproof Wearable Fitness Trackers:** There is potential for developing similar wearable devices that can be used for other water-related activities like surfing or kayaking. - **Swimming Data Analytics and Personalized Training Programs:** Companies can develop data analytics and personalized training programs that are tailor-fitted to a swimmer's individual goals and needs using the information collected by these swimming trackers. - **Integration of Wearable Technology in Sports Medicine:** The use of wearable technology in rehabilitation and recovery programs can help medical professionals design customized treatment plans and track progress more accurately. ### Who This Affects Most - **Sporting Goods:** Sporting goods companies can capitalize on the potential market for waterproof wearable fitness trackers for all water-related activities. - **Fitness and Wellness:** Fitness and wellness companies can use the data collected by swimming trackers to create personalized training programs for swimmers and improve the effectiveness of their fitness regimens. - **Sports Medicine:** Sports medicine specialists can integrate wearable technology in rehabilitation and recovery programs to provide customized treatment plans and improve outcomes. ## Related on Trend Hunter - [Underwater-Safe Smart Goggles](https://www.trendhunter.com/trends/smart-swim-2.md) - [Health-Tracking Swimmer Bracelets](https://www.trendhunter.com/trends/soswim-safety-bracelet.md) - [Augmented Reality Swim Goggles](https://www.trendhunter.com/trends/augmented-reality-swim-goggles.md) - [Perspiration-Analyzing Fitness Trackers](https://www.trendhunter.com/trends/sweat-fitness-tracker.md) - [Demure Dive Computer Smartwatches](https://www.trendhunter.com/trends/suunto-ocean.md) - [Athletic Sweat-Tracking Wearables](https://www.trendhunter.com/trends/hydrosense-ai-sweat-sensor.md) - [Fitness-Tracking Accessible Smart Rings](https://www.trendhunter.com/trends/pebble-halo-smart-ring.md) - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md) - [Waterproof Bone Conduction Headphones](https://www.trendhunter.com/trends/openswim-pro.md)