# Christmas Fitness Mascots Santas Getting Sporty By Cowbag | Published 2008-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swimming-santas-father-christmas-gets-sporty References: [trendhunter](http://www.trendhunter.com) Santa has to keep his jollu body fit with all those presents he needs to deliver, right children? Here are ten of the best fit Santas, a bizarre visual to associate with a fat old guy with a beard, I know. But there are so many shots of him swimming or jogging, I could not walk away from this one. If you ever wanted to swap your traditional Santa fur for a wetsuit or spandex, what more inspiration do you need? And what a brilliant photo stunt - [swimming and jogging Santas](https://www.trendhunter.com/trends/iceland-christmas-delivery-drivers)! [2,200 Santas participating in the traditional 1.5 kilometer Great Scottish Santa Run.](http://images.google.co.uk/imgres?imgurl=http://blog.pennlive.com/bizarrebazaar/2007/12/SantaCrowd.jpg&imgrefurl=http://comment-blog.advance.net/cgi-bin/mte/mt-search.cgi?tag=Tony%20Nauroth&blog_id=1650&usg=__dkD6YKvOSGuwsjZTQMjIlTrJAzs=&h=406&w=768&sz=113&hl=en&start=31&um=1&tbnid=l9bicq3gdFetEM:&tbnh=75&tbnw=142&prev=/images?q=rude+santa&start=21&ndsp=21&um=1&hl=en&sa=N) [The second Santa is a bit too close to zentai Santa, even for me - he also looks like a power ranger. Why he is dressed in such a spandex-tastic outfit is not explained.](http://www.wordpress.tokyotimes.org/archives/santa_man_x02.jpg) Credits: [blogger](http://bp2.blogger.com/_9I4Ec9pbJHA/SHPgfTIwMYI/AAAAAAAAAmQ/C2TTq1b_eRc/s1600-h/santa.JPG) | [Stonnington](http://www.stonnington.vic.gov.au/resources/images/Swimming_with_Santa.jpg) | [flickr](http://farm1.static.flickr.com/16/91068156_85189934bd.jpg) | [flickr](http://farm1.static.flickr.com/40/83030316_5a1c5d5fbd.jpg) | [discover](http://blogs.discovermagazine.com/discoblog/files/2008/07/santa-swimming.jpg) ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Fitness Santas:** Opportunity for fitness apparel and equipment companies to target the Santa market and create specialized products for active Santas. - **Swimming Santas:** Potential for event organizers to create swimming events for Santas and capitalize on the trend of swimming Santas. - **Jogging Santas:** Opportunity for fitness trainers and running gear companies to cater to the growing trend of jogging Santas and offer specialized training programs and jogging accessories. ### Sectors Adopting This - **Fitness Apparel:** Disruptive innovation opportunity to create fitness apparel lines specifically designed for Santas and capitalize on the growing trend of fit Santas. - **Event Planning:** Opportunity for event planning companies to organize Santa-themed swimming and jogging events and provide unique experiences for participants. - **Fitness Training:** Disruption potential for fitness trainers to develop specialized training programs for Santas who want to stay fit and active during the holiday season. ## Related on Trend Hunter - [Running Advent Calendars](https://www.trendhunter.com/trends/runners-advent-calendar.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [Santa-Themed Chocolate Treats](https://www.trendhunter.com/trends/kit-kat-santas.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Santa-Themed Chocolate Products](https://www.trendhunter.com/trends/reeses-dj-santa.md) - [Mobile Workout Advent Calendars](https://www.trendhunter.com/trends/workout-advent-calendar.md) - [Christmas Coaching Audio Guides](https://www.trendhunter.com/trends/sainsburys-couch-to-christmas-day.md) - [Santa-Themed Hotel Experiences](https://www.trendhunter.com/trends/santa-suite.md) - [Faux Santa Ad Spots](https://www.trendhunter.com/trends/mint-mobile.md)