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# Water-Patterned Streetwear
Jaded London's Swimming Pool Print Apparel is Pop Art-Inspired

By Jana Pijak | Published 2021-01-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/swimming-pool-print
References: [jadedldn](https://jadedldn.com/collections/new-in-all/products/swimming-pool-print-long-sleeve-top)

Jaded London's Swimming Pool Print collection stays true to the fast fashion label's daring and youthful aesthetic. In addition to a unisex long sleeve top and a textured fleece jacket, the collection highlights matching pairs of [oversized skate jeans](https://www.trendhunter.com/trends/ksubi-unveils-kswim) for men and baggy boyfriend jeans for women.

Fusing fun with practicality, Jaded London's range of Swimming Pool Print separates targets Gen Z and Millennial consumers looking to make a bold statement while prioritizing comfort. The brand also carries a variety of other vibrantly printed looks in typeface graffiti, tapestry-inspired florals, cloud motifs and more.

Drawing inspiration from [pop art and 90s nostalgia](https://www.trendhunter.com/trends/the-dark-knight-collection), this [swimming pool-themed apparel](https://www.trendhunter.com/trends/cdm30) is an affordable take on recent runway fads and makes expressive dressing easier than ever.

Image Credit: Jaded London

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 91% | Activity: 80% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Swimming Pool Print Streetwear:** Jaded London's collection showcases the disruptive potential of bridging pop art with street fashion to appeal to Millennial and Gen Z consumers
- **Affordable Runway-inspired Fashion:** Jaded London is innovating fast fashion by offering vibrant runway-inspired prints at low cost for a niche market that values high street style
- **Unisex Clothing Styles:** Jaded London caters to the growing trend of unisex fashion, appealing to consumers that value gender fluidity and comfort

### Industries Being Reshaped

- **Fashion Retail:** Retailers in the fashion industry can capitalize on Jaded London's success by incorporating affordable runway-inspired pieces into their collections
- **Streetwear:** Streetwear brands can leverage Jaded London's mix of pop art and street fashion to create unique and creative designs for youth-oriented customers
- **Textile Manufacturing:** Manufacturers in the textile industry can innovate by producing more affordable, high quality printed fabrics that cater to fast fashion brands like Jaded London

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