# Swimmers as Fish 'Swimmers' by Jonatan Fernstrom Explores Connection Between Man & Water By Marissa Brassfield | Published 2009-11-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/swimmers-by-jonatan-fernstrom References: [behance.net](http://www.behance.net/Gallery/Swimmers/351595) & [fernstrom.se](http://www.fernstrom.se/) If you're an [avid swimmer](https://www.trendhunter.com/trends/smart-swim-2), you'll love 'Swimmers' by Jonatan Fernstrom. This photo set turns swimmers into fish, placing them in aquariums, covering them in seaweed, giving them fins, and even showing them gasping for breath out of the water. In clicking through 'Swimmers' by Jonatan Fernstrom, I'm reminded of the Olympics, in which [swimmers like Michael Phelps](https://www.trendhunter.com/trends/competitive-swimming) tore through the water like fish. Check out the photo set above and head to your nearest [swimming pool](https://www.trendhunter.com/trends/swim-jet)! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Aquatic-themed Art:** Disruptive innovation opportunity: Collaborate with artists to create visually stunning and thought-provoking pieces that explore the connection between humans and water. - **Transformation Underwater:** Disruptive innovation opportunity: Develop innovative materials and techniques to mimic the transformation of swimmers into fish, allowing individuals to experience a sense of underwater immersion. - **Aquatic Sports Simulation:** Disruptive innovation opportunity: Use virtual and augmented reality technologies to create immersive aquatic sports experiences that allow users to feel like swimmers or fish. ### Where This Applies - **Art and Photography:** Disruptive innovation opportunity: Embrace technology and collaboration to push the boundaries of traditional art forms, attracting new audiences and creating unique experiences. - **Swimming and Aquatic Sports:** Disruptive innovation opportunity: Integrate technology and design to enhance the swimming experience, offering innovative equipment and training methods that optimize performance and safety. - **Entertainment and Gaming:** Disruptive innovation opportunity: Combine virtual and augmented reality with aquatic themes to create engaging and interactive gaming experiences that blur the line between reality and virtual worlds. ## Related on Trend Hunter - [Adaptive Swim Prosthetics](https://www.trendhunter.com/trends/the-nimble.md) - [Fluid Basketball-Net Art Sculptures](https://www.trendhunter.com/trends/swimming-pools-and-bubblegum.md) - [Palm-Worn Swimming Trackers](https://www.trendhunter.com/trends/eo-swimbetter.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Revolutionary Swimming Flotation Devices](https://www.trendhunter.com/trends/swimming-flotation-device.md) - [Underwater-Safe Smart Goggles](https://www.trendhunter.com/trends/smart-swim-2.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Augmented Reality Swim Goggles](https://www.trendhunter.com/trends/augmented-reality-swim-goggles.md) - [Underwater Jetpack Designs](https://www.trendhunter.com/trends/kikfin.md)