# Swim Trend Report Explore Infinity Pools and Aquatic Life Basins By Jamie Danielle Munro | Published 2012-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swim-trend-report References: [trendreports](http://www.trendreports.com/research/swim) In the past, swimming simply involved filling up a pool with water and going for a quick dip. Nowadays, this entertaining pastime has expanded to involve infinity pools and deep-sea diving excursions for the adventurous type. The [Swim Trend Report](http://www.trendreports.com/research/swim) features the most updated developments in this area, and offers entrepreneurs and companies a chance to understand the opportunities within this field. Infinity pools have been a huge hit in the past decade, as many consumers are looking for a sense of luxury when relaxing in the sun. Other developments in this area include floating barbecues, a product ideal for the summer months. Our research is compiled into 48 PRO trends and 466 examples of trends related to this industry, and will help any business looking to expand in this field. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 24% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Infinity Pools:** Opportunity to innovate in designing and building extravagant and luxurious infinity pools for consumers seeking a sense of luxury. - **Deep-sea Diving Excursions:** Opportunity to disrupt the traditional scuba diving experience by offering unique and adventurous deep-sea diving excursions. - **Floating Barbecues:** Opportunity to create floating barbecues as a popular product for summer months, providing a unique and enjoyable dining experience on the water. ### Industries Being Reshaped - **Swimming Pool Design and Construction:** Opportunity for businesses to innovate in designing and constructing extravagant and luxurious swimming pools, with a particular focus on infinity pools. - **Adventure Tourism:** Opportunity for companies to tap into the growing demand for unique and thrilling deep-sea diving excursions as part of the adventure tourism industry. - **Outdoor Dining and Entertainment:** Opportunity for businesses to cater to the summer market with the development and production of floating barbecues, providing an exciting and novel dining experience. ## Related on Trend Hunter - [Customizable Tanning Pools](https://www.trendhunter.com/trends/inflatable-tanning-pool.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Current-Generating Swimming Pool Devices](https://www.trendhunter.com/trends/swim-jet.md) - [Inflatable Cold Plunge Tubs](https://www.trendhunter.com/trends/plunge-evolve-series.md) - [Urban Portugal Swimming Pools](https://www.trendhunter.com/trends/loop-pool.md) - [Aquatic Fitness-Focused Innovations](https://www.trendhunter.com/trends/aquatic-fitness.md) - [Solar-Powered Pool Monitoring Solutions](https://www.trendhunter.com/trends/solarpowered-pool-monitoring.md) - [Pool-Ready Party Boxes](https://www.trendhunter.com/trends/party-box1.md) - [Accessible Floating Public Pools](https://www.trendhunter.com/trends/floating-public-pool.md)