# Zero-Proof Social Elixirs Swigs by Feelz Support Daily Radiance, Energy and Calm By Laura McQuarrie | Published 2026-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swigs References: [newhope](https://www.newhope.com/natural-product-trends/unboxed-8-products-fueling-the-brain-health-revolution) & [findyourfeelz](https://findyourfeelz.com/products/feelz-elixir-variety-pack?srsltid=AfmBOoqhGEZ_4Vp2_tSogEEElnPG_xdi_-G2uhcB4Wb6i2Pul_1D0LO1)  Functional wellness brand Feelz created its two-ounce elixir shots, Swigs, to help people feel their best from day to night, thanks to the support of over 1,100 milligrams of active ingredients in every bottle. The three compact, [ready-to-drink elixirs](https://www.trendhunter.com/trends/mingle-mood), bundled as [zero-proof social drinks](https://www.trendhunter.com/trends/innerbloom) to enhance mood, presence and social connection, are all made with kanna, [functional mushrooms and nootropics](https://www.trendhunter.com/trends/smiling-wolf-drinks) to encourage shifts into different desired states. Float, for instance, taps into the power of reishi, sea buckthorn, antioxidant-packed passionfruit and L-theanine, to encourage grounded relaxation, while Spark helps to boost focus, energy and mental sharpness with cordyceps, lion's mane, mucuna pruriens, guarana, and blueberry extract. And when it comes to uplifting moods and boosting radiance Glow brightens with tremella mushroom, rosehip extract and vitamin-rich acerola cherry. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 35% | Activity: 44% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Zero-proof Socializing:** Alcohol-free elixirs with mood-support ingredients are reshaping nightlife, hospitality, and at-home gatherings around presence, connection, and functional benefits. - **State-specific Wellness:** Products formulated for targeted feelings like calm, focus, energy, or radiance create room for personalized routines that blur the line between supplements and beverages. - **Mushroom-powered Nootropics:** Functional mushrooms paired with botanicals and nootropics signal a shift toward compact formats that make cognitive and emotional support more convenient and socially acceptable. ### Industries Being Reshaped - **Functional Beverages:** Ready-to-drink wellness shots introduce premium micro-format beverages that compete with energy drinks, mocktails, and supplements through ingredient density and desired-state positioning. - **Non-alcoholic Drinks:** The rise of zero-proof social products expands the category beyond imitation cocktails into functional alternatives designed around mood, ritual, and social confidence. - **Health and Wellness:** Consumer interest in daily radiance, calm, and mental sharpness creates white space for brands combining natural actives, adaptogens, and lifestyle-led positioning. ## Related on Trend Hunter - [Wellness-Focused Brand Partnerships](https://www.trendhunter.com/trends/nekter-juice-bars.md) - [Single-Serve Protein Drinks](https://www.trendhunter.com/trends/vidafuel-wellness-protein.md) - [Functional Kava Shots](https://www.trendhunter.com/trends/kava-infused-spirits.md) - [Invite-Only Festival Gatherings](https://www.trendhunter.com/trends/818-outpost.md) - [Beautifying Nutrient Shots](https://www.trendhunter.com/trends/5in1-shots.md) - [Replenishing Wellness Pop-Ups](https://www.trendhunter.com/trends/ritual-room.md) - [Goldenberry Wellness Shots](https://www.trendhunter.com/trends/digestion-goldenberry.md) - [Multi-Serve Wellness Shots](https://www.trendhunter.com/trends/12-shots-elderberry.md) - [Mental Wellness Shots](https://www.trendhunter.com/trends/mind-boost-and-mood-boost.md)