# AR Alcohol Labels SWIGR Lets Consumers Scan Labels to See the Stories Behind Products By Laura McQuarrie | Published 2022-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swigr1 References: [prnewswire](https://www.prnewswire.com/news-releases/storytelling-drinks-labels-capture-millennials-market-301572127.html) & [swigr](https://swigr.com/demonstration-gallery/)  SWIGR is a next-gen mobile app that uses [augmented reality labels](https://www.trendhunter.com/trends/alpro-and-appetite-creative) to connect consumers to storytelling content that helps them get to know products better. The concept is based on animating packaging and bringing it to life with multimedia content and immersive story experiences that go above and beyond the average product label. Envisioned for telling the stories of [whiskey, gin, and vodka products](https://www.trendhunter.com/trends/one-cask-at-a-time), this technology promises to help people experience distilled spirits in a new light. Specifically, this concept speaks to the digitally savvy consumers of today. "It's a compelling drawcard for millennials – the under forties, who are socially connected, and always on their phones. They love the experience – it's a new form of storytelling that's authentic and engaging," says Dave Chaffey. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 96% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **AR Alcohol Labels:** Augmented reality labels for alcohol products enhancing customer experience. - **Multimedia Storytelling Content:** Bringing alive the beverages through multimedia content and enhancing the emotional connect with the customers. - **Next-generation Mobile Apps:** Next-gen mobile app using AR technology to connect customers with the stories behind the products. ### Sectors Adopting This - **Beverage Industry:** Bevarage industry sees huge potential in leveraging AR technology for its products to engage with their customers. - **Mobile App Development Industry:** The mobile app development industry has immense potential to create AR-powered apps for a wide variety of industries and products. - **Content Creation Industry:** AR technology is creating new opportunities in the content creation industry to enhance consumer experience for a variety of products beyond just beverages. ## Related on Trend Hunter - [AR Gaming Beer Cans](https://www.trendhunter.com/trends/swigr.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md)