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# Delivery Service Credit Lines
India’s Food Delivery Brand Swiggy is Launching a Credit Card

By Kanesa D | Published 2023-07-27 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/swiggy-1
References: [techcrunch](https://techcrunch.com/2023/07/26/swiggy-hdfc-credit-card/) & [swiggy](https://www.swiggy.com/)

![Delivery Service Credit Lines](https://cdn.trendhunterstatic.com/thumbs/511/swiggy-1.jpeg)

[Swiggy](https://www.trendhunter.com/trends/amazon-india-1), a prominent food delivery giant in India, has initiated a notable expansion of its services by collaborating with HDFC Bank to introduce a credit card offering. The co-launched credit card offers an array of appealing benefits to users. Notably, customers will receive a 10% cashback on their expenditures made through Swiggy, and an additional 5% cashback on transactions across more than 1,000 partnered platforms.

The co-launched credit card offers users an array of appealing benefits, including an additional 5% cashback on transactions across more than 1,000 partnered platforms. The credit card also provides a [three-month subscription to Swiggy One](https://www.trendhunter.com/trends/zapp-subscription-service), a membership program that entitles customers to complimentary delivery services and exclusive offers.

Users can apply for Swiggy's new credit card on the brand's website.

Image Credit: Swiggy

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 1% | Activity: 4% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Key Themes Behind This Trend

- **Expansion of Delivery Services:** Swiggy's collaboration with HDFC Bank to introduce a credit card offering indicates an expansion of delivery services.
- **Cashback Offers on Transactions:** The co-launched credit card offers customers an additional 5% cashback on transactions across more than 1,000 partnered platforms.
- **Subscription Membership Program:** Swiggy's credit card includes a three-month subscription to Swiggy One, a membership program that provides complimentary delivery services and exclusive offers.

### Where This Applies

- **Food Delivery:** Swiggy's expansion of services through the introduction of a credit card can disrupt the food delivery industry.
- **Banking:** Collaborating with HDFC Bank for the credit card launch presents an opportunity for disruption in the banking industry.
- **E-commerce:** The credit card's cashback offers on transactions across partnered platforms can create disruption in the e-commerce industry.

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