# Stylish Urbanite Coffee Cups The 'Swig' Reusable Coffee Cup Eliminates Disposable Alternatives By Michael Hemsworth | Published 2018-07-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/swig-reusable-coffee-cup References: [yankodesign](http://www.yankodesign.com/2018/07/05/a-coffee-cup-designed-for-everywhere-and-everyday/) & [kickstarter](https://www.kickstarter.com/projects/1866166409/swig-reusable-coffee-cup?ref=5xu28t) Millions of disposable coffee cups are used each day and contributing to our landfills being filled unnecessarily, so the 'Swig' reusable coffee cup has been created as a way to help combat against cafe waste. The stylish cup is perfectly sized to be comparable to standard takeaway coffee cups and works to offer a spill-free way to enjoy your favorite hot or cold beverage. The cup is crafted from 100% food-grade silicone, which makes it microwave and dishwasher-safe to ensure it's as functional as possible for the modern lifestyle of urban consumers. The 'Swig' reusable coffee cup has been designed by Blake Winterbottom and features a stylish aesthetic that will be favored by discerning consumers looking for a way to ditch disposable alternatives. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Cups:** With millions of disposable coffee cups used each day, the reusable cup trend offers disruptive innovation opportunities to reduce waste and promote sustainability. - **Food-grade Silicone:** The use of food-grade silicone for sustainable and functional products presents disruptive innovation opportunities for environmentally-conscious industries. - **Urban Lifestyle:** The rise in urban living provides disruptive innovation opportunities for products that adapt to the modern needs and demands of consumers living in cities. ### Sectors Adopting This - **Coffee:** The coffee industry could benefit from the reusable cup trend and the use of sustainable materials to align with environmentally-conscious consumers. - **Retail:** Retail industries that cater to urban consumers could create sustainable products that reflect the Swig cup’s functional and stylish aesthetic. - **Home Goods:** Home goods industries that produce microwave and dishwasher-safe products could use food-grade silicone as a sustainable and functional alternative material. ## Related on Trend Hunter - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md)