# Brick-and-Mortar Analytics Startups SwiftIQ Provides Brick-and-Mortar Retailers with Detailed Data By Joey Haar | Published 2017-01-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/swiftiq References: [builtinchicago.org](http://www.builtinchicago.org/2016/06/03/swiftiq-retail-analytics-brick-mortar) & [swiftiq](http://www.swiftiq.com/products-retail-analytics) One major advantage that online retailers have over brick-and-mortar is that the online space is highly conducive to in-depth analytics, but SwiftIQ is a startup working to bring that degree of data analysis outside of the digital world. SwiftIQ makes it easier for [physical retailers](https://www.trendhunter.com/trends/instore-retail-solutions) to [track relevant metrics](https://www.trendhunter.com/trends/in-store-audience-analytics) and process that information. By implementing SwiftIQ into one's business' supply and revenue pipeline, owners can track impressively granular data, down to the single-transaction level. For brick-and-mortar retailers accustomed to taking [weekly inventory](https://www.trendhunter.com/trends/lightspeed-insights) and stocking on the basis of necessity, such a system is a massive upgrade. SwiftIQ has led to tangible insights. For instance, the software's analytics found that energy drinks are most often purchased between 6 AM and 8 AM between Monday and Friday. This drove businesses to include energy drinks in their typical breakfast specials. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Brick-and-mortar Analytics:** The trend of using analytics in brick-and-mortar retail stores presents disruptive innovation opportunities for gathering and analyzing detailed data for better decision-making. - **Granular Data Tracking:** The trend of tracking impressively granular data in physical retail enables businesses to gain insights at the single-transaction level, leading to more informed strategies. - **Real-time Analytics in Retail:** The trend of implementing real-time analytics solutions in brick-and-mortar stores offers retailers the opportunity to make data-driven decisions instantly and optimize operations. ### Who This Affects Most - **Retail Analytics:** The retail analytics industry can leverage the use of advanced analytics tools and platforms like SwiftIQ to provide brick-and-mortar stores with detailed data and insights. - **Supply Chain Management:** The supply chain management industry can benefit from the disruptive innovations in brick-and-mortar analytics to optimize inventory control, improve stocking efficiency, and reduce costs. - **Food and Beverage:** The food and beverage industry can leverage brick-and-mortar analytics to identify consumer patterns and optimize product placement and promotional strategies based on data insights. ## Related on Trend Hunter - [Upgraded AI-Powered Grocer Platforms](https://www.trendhunter.com/trends/retail-insight.md) - [Grocery Store Data Trackers](https://www.trendhunter.com/trends/store-analytics.md) - [AI-Assisted Retailer Websites](https://www.trendhunter.com/trends/lightspeed-showroom.md) - [Freshness-Focused Perishable Goods Tools](https://www.trendhunter.com/trends/data-analytics-platform.md) - [Purpose-Built Intelligence Platforms](https://www.trendhunter.com/trends/shoptelligence.md) - [Location-Based Business Analysis](https://www.trendhunter.com/trends/business-worth.md) - [Beverage-Focused Data Analytics Tools](https://www.trendhunter.com/trends/data-analytics-tool.md) - [Virtual Retail Solutions](https://www.trendhunter.com/trends/store-intelligence.md) - [Automated Micro-Grocery Retail Tech](https://www.trendhunter.com/trends/physical-ai.md)