# Fruit-Forward Craft IPAs SweetWater Launches the Sour Watermelon India Pale Ale and Cherry Limeaid By Kanesa D | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweetwater-1 References: [thefullpint](https://thefullpint.com/beer-news/sweetwater-brewing-doubles-down-on-gummies-line/) & [sweetwaterbrew](https://www.sweetwaterbrew.com/)  [SweetWater Brewing Company](https://www.trendhunter.com/trends/tropical-ipas) unveils two exciting additions to the SweetWater Gummies lineup, marking a bold venture into [fruit-flavored, high-alcohol beers](https://www.trendhunter.com/trends/simply-spiked-bold). The new Sour Watermelon India Pale Ale (IPA) and Cherry Limeaid IPA promise a refreshing escape, boasting a robust 9.5% alcohol-by-volume (ABV). These innovative brews showcase SweetWater's commitment to pushing flavor boundaries, with the [Sour Watermelon IPA](https://www.trendhunter.com/trends/wild-plum-sour) delivering a watermelon candy aroma, a crisp fruity body tinged with tartness, and a subtly sweet finish. Meanwhile, the Cherry Limeaid IPA takes the lead with a lime-forward profile, a delicate maraschino cherry aroma, a sweet citrus body, and a hint of candy cherry flavor, culminating in a clean, sweet finish. Both variations will be available in national retailers, with the search being made easier through the use of the SweetWater beer finder. Image Credit: SweetWater ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 69% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-flavored Beers:** The launch of Sour Watermelon and Cherry Limeaid IPAs demonstrates SweetWater's commitment to pushing flavor boundaries in the craft beer industry. - **High-alcohol Craft Beers:** SweetWater's new Sour Watermelon and Cherry Limeaid IPAs offer a bold and refreshing escape with their high 9.5% ABV, catering to beer enthusiasts looking for a stronger experience. - **Innovative Flavor Profiles:** SweetWater's Sour Watermelon IPA and Cherry Limeaid IPA showcase unique flavor combinations like watermelon candy and lime-forward profiles, providing consumers with exciting taste experiences. ### Industries Being Reshaped - **Craft Beer:** The launch of SweetWater's fruit-flavored IPAs signals an opportunity for craft beer breweries to experiment with innovative flavor combinations and attract new customers. - **Alcoholic Beverages:** The introduction of high-alcohol craft beers like Sour Watermelon and Cherry Limeaid IPAs opens up a potential market for creative and bold alcoholic beverages. - **Retail:** The availability of SweetWater's new Sour Watermelon and Cherry Limeaid IPAs in national retailers provides an opportunity for beer retailers to offer unique and exclusive craft beer options to their customers. ## Related on Trend Hunter - [Watermelon-Infused Double IPAs](https://www.trendhunter.com/trends/watermelon-double-ipa.md) - [Hazy Watermelon IPAs](https://www.trendhunter.com/trends/beavertown-lunar-melon.md) - [Springtime Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipas.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [IPA-Style Hard Seltzers](https://www.trendhunter.com/trends/juicy-hazy-hoppy.md) - [Strawberry Milkshake IPAs](https://www.trendhunter.com/trends/milkshake-ipa.md)