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# Natural Intimate Body Washes
SweetSpot Came Out with a New 'Vanilla Blossom Gentle Wash'

By Riley von Niessen | Published 2018-05-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sweetspot
References: [shop.sweetspotlabs](https://shop.sweetspotlabs.com/products/temp-grapefruit-verbena) & [ulta](https://www.ulta.com/vanilla-blossom-gentle-wash?productId=xlsImpprod18141013)

[SweetSpot](https://www.trendhunter.com/trends/intimate-spray), a brand that specializes in personal hygiene shower products for women, recently came out with a new 'Vanilla Blossom Gentle Wash,' which is made with 97% natural ingredients.

The notes of vanilla in the gentle wash are very subtle, and the formula is pH balanced to ensure that it doesn't interfere with the body's natural chemistry, preventing any irritation or infections that could otherwise occur. In addition, the formula is packed with coconut oil and shea butter, which help to hydrate the skin and soften the hair.

The SweetSpot Vanilla Blossom Gentle Wash is currently available from the brand's web store, as well as from major international retailers like Ulta, [Target](https://www.trendhunter.com/trends/osana-naturals), and [Walmart](https://www.trendhunter.com/trends/deodorizing-body-wash) for approximately $12 USD.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 5% | Activity: 13% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Natural Personal Hygiene Products:** The trend of using natural ingredients in personal hygiene products is disrupting the traditional market by appealing to an eco-conscious consumer base.
- **Ph Balanced Body Washes:** The trend of pH balanced body washes is disrupting the personal hygiene industry by providing products that don't interfere with the body's natural chemistry.
- **Hydrating Body Washes:** The trend of using hydrating ingredients in body washes is disrupting the personal hygiene industry by providing products that not only cleanse but also nourish the skin.

### Industries Being Reshaped

- **Personal Hygiene:** The personal hygiene industry has the opportunity to innovate by incorporating natural, pH balanced, and hydrating ingredients into their products.
- **Eco-friendly Products:** The eco-friendly products industry has the opportunity to innovate by marketing natural personal hygiene products to appeal to an environmentally conscious consumer base.
- **Beauty Retail:** The beauty retail industry has the opportunity to innovate by stocking natural personal hygiene products to meet the growing demand of consumers looking for eco-friendly and skin-friendly alternatives.

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