# Sugary Cinnamon Snacks Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos By Laura McQuarrie | Published 2015-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweetos References: [brandeating](http://www.brandeating.com/2015/01/coming-soon-new-sweetos-sweet-cheetos.html) & [wgntv](http://wgntv.com/2015/01/22/frito-lay-introduces-new-cheetos-sweetos/) Just as Cheetos coats your fingers with a fine cheesy orange powder, [Frito-Lay's](https://www.trendhunter.com/trends/popcorners-cinnamon-crunch) newest snack, Sweetos, will likely do the same with [sweet cinnamon sugar](https://www.trendhunter.com/trends/pringles-mingles-cinnamon-sugar). While Cheetos are synonymous with cheese, the Cinnamon Sugar Puffs borrow the [classic Cheetos texture](https://www.trendhunter.com/trends/cheetos-snacks) and combine it with a flavor that's sweet instead of savory. Instead of having an elongated shape, these puff snacks are twisted to look like a baked good and feature a brownish cinnamon color. These snacks are set to hit stores in late February, offered as a limited edition Easter snack. There's also talk of developing more Sweetos flavors, which will likely be dependent on the success of how these sweet Cheetos-inspired snacks are received by the masses. If you're already a fan of Cheetos and have a sweet tooth, these snacks could become a new favorite. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sweet Puff Snacks:** Creating puff snacks with sweet flavors instead of savory ones - **Limited Edition Snacks:** Releasing snacks as limited editions to create hype and anticipation - **Exploring New Flavors:** Developing new flavors based on the success of existing snacks ### Sectors Adopting This - **Snack Food Industry:** Opportunity for snack food companies to create sweet alternatives to popular savory snacks - **Seasonal / Holiday Snack Industry:** Potential for snack companies to release limited edition snacks tied to specific holidays or seasons - **Flavor Innovation Industry:** Market for companies to experiment and develop new flavors for snack products based on consumer preferences ## Related on Trend Hunter - [Sweet Cinnamon-Dusted Chips](https://www.trendhunter.com/trends/popcorners-cinnamon-crunch.md) - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Spicy-Sweet Cinnamon Snacks](https://www.trendhunter.com/trends/cinnafuego.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Pretzel-Shaped Cheese Puffs](https://www.trendhunter.com/trends/cheetos-prezels.md) - [Sweet Cinnamon Pretzels](https://www.trendhunter.com/trends/sweet-cinnamon-sugar-sinfullyseasoned-pretzel-stix.md) - [Sweetly Spicy Snack Products](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Cheesy Wintertime Snack Products](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls.md)