# Comic Franchise Frozen Treats Sweetkiwi The Smurfs Frozen Greek Yogurt Bars Come in Two Flavors By Michael Hemsworth | Published 2024-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweetkiwi-the-smurfs-frozen-greek-yogurt-bars References: [foodbev](https://www.foodbev.com/news/sweetkiwi-partners-with-the-smurfs-for-new-frozen-greek-yogurt-line) & [sweetkiwi](https://www.sweetkiwi.com)  [Sweetkiwi](https://www.trendhunter.com/trends/sweetkiwi-frozen-greek-yogurt-bars) The Smurfs Frozen Greek Yogurt [Bars](https://www.trendhunter.com/trends/the-kind-frozen-bar) are the latest creation from the health-conscious frozen treat brand that were created in collaboration with the Belgian comic franchise to showcase a playfully delicious profile. The treats are each inspired by the recognizable blue characters, and come in two flavors including Smurf Berry and Smurf Blue Cookie Crunch. The Smurf Berry boasts a yogurt base infused with berries, while the Smurf Blue Cookie Crunch boasts crunchy blue cookies infused into the [frozen yogurt base](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt). Founder and CEO Ehime Eigbe spoke on the Sweetkiwi The Smurfs Frozen Greek Yogurt Bars saying, "We are beyond excited to partner with The Smurfs and introduce these delightful flavours to our customers. Our goal has always been to create products that not only taste great but also offer healthful benefits. With this new line, we're inviting everyone to experience the joy and imagination of The Smurfs universe combined with the wholesome goodness of Sweetkiwi's Greek yogurt." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 52% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Comic Franchise Collaborations:** Collaborations with comic franchises create unique product offerings that combine nostalgic pop culture with modern health trends. - **Health-conscious Frozen Treats:** Frozen treats emphasizing health benefits appeal to increasingly wellness-focused consumers seeking nutritious indulgences. - **Flavor Innovation:** Innovative flavor combinations, such as berry-infused yogurt and cookie crunch, cater to adventurous palates desiring novelty in their desserts. ### Industries Being Reshaped - **Food and Beverage:** The frozen yogurt segment within the food and beverage industry taps into consumer demand for healthier dessert options. - **Entertainment and Licensing:** Collaborations between food brands and entertainment franchises unlock new promotional opportunities and cross-market appeal. - **Health and Wellness:** Health-driven food products offer a balance of enjoyment and nutrition, aligning with the growing wellness industry's values. ## Related on Trend Hunter - [Cereal-Inspired Greek Yogurt Bars](https://www.trendhunter.com/trends/sweetkiwi-frozen-greek-yogurt-bars.md) - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md) - [Frozen Yogurt Fruit Treats](https://www.trendhunter.com/trends/greek-yogurt-fruit-bites.md) - [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Health-Conscious Greek Yogurt Treats](https://www.trendhunter.com/trends/greek-style-yoghurt-ice-cream.md) - [Canine Cartoon Frozen Treats](https://www.trendhunter.com/trends/bluey-ice-pops.md) - [Indulgent Frozen Yogurt Treats](https://www.trendhunter.com/trends/igo-frozen-yogurt.md)