# Geeky Valentine Sweets The Sweethearts 'Tweet Me' Candy is Social Media-Friendly By Meghan Young | Published 2010-01-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sweethearts-tweet-me References: [psfk](http://www.psfk.com/2010/01/pic-twitter-invades-classic-valentines-day-candy.html) & [usatoday](http://www.usatoday.com/money/advertising/2010-01-19-tweet-me_N.htm) I guess I’m not so surprised that a company that has been around for 145 years would be up with the times—"happening", those young folks would say -- I mean, just take a look at this Sweethearts ‘Tweet Me’ addition. Not only does it show the [iconic Valentine’s treat](https://www.trendhunter.com/trends/sweethearts) as adaptable and long-lasting, the Sweethearts ‘Tweet Me’ [heart-shaped candy](https://www.trendhunter.com/trends/gardners-candies) epitomizes the influence of social media—especially [Twitter](https://www.trendhunter.com/trends/heart-shaped-crisp). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Adaptable Valentine Treats:** The Sweethearts 'Tweet Me' candy showcases the adaptability of traditional Valentine's treats, opening up opportunities for innovation in the confectionery industry. - **Social Media-inspired Packaging:** The 'Tweet Me' addition to Sweethearts candies reflects the influence of social media on consumer preferences, presenting a disruptive innovation opportunity for packaging and branding industries. - **Iconic Brands Embracing Social Media:** The Sweethearts 'Tweet Me' candy demonstrates how long-standing brands can leverage social media trends, encouraging other established companies to explore disruptive innovation in their marketing strategies. ### Sectors Adopting This - **Confectionery:** The 'Tweet Me' candy from Sweethearts highlights the potential for disruptive innovation in the confectionery industry by incorporating modern technology and social media-inspired marketing. - **Packaging:** The social media-inspired packaging of Sweethearts 'Tweet Me' candy presents an opportunity for disruptive innovation, as packaging companies can explore new ways to incorporate digital themes into their designs. - **Branding:** The 'Tweet Me' addition to Sweethearts candies signifies the importance of incorporating social media trends into branding strategies, offering a disruptive innovation opportunity for branding specialists to create interactive and engaging campaigns. ## Related on Trend Hunter - [Practical Valentine's Candies](https://www.trendhunter.com/trends/love-in-this-economy.md) - [Modernized Romantic Conversation Candies](https://www.trendhunter.com/trends/sweet-bright-conversation-hearts.md) - [Spooky Dating-Inspired Candies](https://www.trendhunter.com/trends/ghosted-sweethearts.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md) - [Undefined Relationship Candies](https://www.trendhunter.com/trends/conversation-hearts-for-gen-z.md) - [Sitcom-Themed Valentine's Candies](https://www.trendhunter.com/trends/brachs-x-friends-conversation-hearts.md) - [Conversation Candy Jewelry](https://www.trendhunter.com/trends/zales-x-sweethearts.md) - [Playful Valentine's Day Gifts](https://www.trendhunter.com/trends/clever-candy-2024-valentines-day-collection.md) - [Globally Inspired Heart Candies](https://www.trendhunter.com/trends/brachs-conversation-hearts.md)