# Farmer-Supporting Merch Ranges This sweetgreen Merch Benefits the National Young Farmers Coalition By Michael Hemsworth | Published 2024-10-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sweetgreen-merch References: [qsrmagazine](https://www.qsrmagazine.com/news/sweetgreen-launches-new-merch-to-benefit-national-young-farmers-coalition/) & [sweetgreen](https://www.sweetgreen.com)  This new [sweetgreen](https://www.trendhunter.com/trends/maple-glazed-brussels-sprouts) merch has been created as a limited-edition range of products from the restaurant chain created in collaboration with MNTGE that will put funds towards a positive cause. The merch brings back MNTGE's Fruits + Veggies French workwear jacket that was specially designed with the [sweetgreens](https://www.trendhunter.com/trends/sweetlane) collaboration in mind with Brussels Sprouts embroidery across the entirety. The collection also features a graphic tee with all the garments seeing 100% of the net sales benefiting The [National Young Farmers Coalition](https://www.trendhunter.com/trends/boldly-grown-popcorn) nonprofit organization. Co-Founder of MNTGE Sean Wotherspoon spoke on the sweetgreen merch collection saying, "I was so excited for the opportunity to release a new, reimagined fruits collection on durable French Workwear that stands the test of time. sweetgreen is a great partner, as both of our brands prioritize sustainability, quality products and a unique customer experience.” Image Credit: sweetgreen ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 37% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Limited-edition Charity Apparel:** Limited-edition clothing lines that donate proceeds to nonprofits spark consumer interest while supporting meaningful causes. - **Sustainability-focused Fashion Collaborations:** Brands collaborating on sustainable fashion collections allow consumers to engage with eco-friendly products in stylish ways. - **Graphic-driven Workwear:** Embroidered and graphic-heavy workwear redefines traditional utility garments by blending fashion with functional design. ### Who This Affects Most - **Apparel and Fashion:** The intersection of sustainability and style in clothing drives innovation in eco-conscious apparel design. - **Nonprofit and Charity:** Partnerships between retail brands and nonprofits elevate fundraising methods through consumer engagement and product promotion. - **Agriculture and Farming:** Collaborative initiatives that support young farmers highlight the important role of agriculture in retail and fashion industries. ## Related on Trend Hunter - [Farm-Inspired Outerwear](https://www.trendhunter.com/trends/goodness-grows.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [QSR Fall Harvest Menus](https://www.trendhunter.com/trends/autumn-harvest-bowl.md) - [Farm-to-Table Lifestyle Apparel](https://www.trendhunter.com/trends/homegrown-collection.md) - [Social Good Butter Merchandise](https://www.trendhunter.com/trends/kerrygold-butter-club.md) - [Social Good Yogurt Lines](https://www.trendhunter.com/trends/yogurtland-2.md) - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Celebratory Sourdough Bakery Clothing](https://www.trendhunter.com/trends/panera-merch.md)