# Line-Free Food-Ordering Systems Sweetgreen 3.0 Introduces a New Concept with "Concierge Ordering" By Laura McQuarrie | Published 2019-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweetgreen-30 References: [ny.eater](https://ny.eater.com/2019/10/28/20936239/sweetgreen-32nd-park-avenue-new-incubator-location) & [sweetgreen](https://www.sweetgreen.com/) At Park Avenue at 32nd Street in New York City, there's a new Sweetgreen concept called 'Sweetgreen 3.0' that introduces a new experience and what the eatery calls "[concierge ordering](https://www.trendhunter.com/trends/opentable-ai-concierge)." While those who frequent Sweetgreen are familiar with seeing their salads made before their eyes as part of an [assembly line](https://www.trendhunter.com/trends/mr-pickles-sandwich-shop), the new experience of eating at Sweetgreen begins with placing an order with a staffer who stands at a wooden podium equipped with a tablet. Once a customer's order has been taken, sent to the kitchen and prepared, a customer's name appears on a screen, indicating that their order is ready for pickup. The experimental locations also includes [site-specific menu items](https://www.trendhunter.com/trends/saladworks-new-menu), plus a shop that sells items like cookbooks and hot sauce. Image Credit: Sweetgreen ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Line-free Ordering:** Using concierge ordering systems to eliminate traditional lines and improve customer experience. - **Tablet-based Ordering:** Equipping staff members with tablets to streamline the ordering process and increase efficiency. - **Site-specific Menu Items:** Offering unique menu items that are tailored to specific locations to enhance localized dining experiences. ### Industries Being Reshaped - **Restaurant Industry:** Implementing line-free food ordering systems to revolutionize order processing and customer satisfaction. - **Technology Industry:** Developing tablet-based ordering systems and software solutions to assist in efficient order management. - **Retail Industry:** Expanding offerings beyond food by incorporating shops selling related items like cookbooks and hot sauce. ## Related on Trend Hunter - [Automated Robotic Salad Bars](https://www.trendhunter.com/trends/sweetgreen-infinite-kitchen.md) - [Contactless Dine-In Features](https://www.trendhunter.com/trends/contactless-dine-in.md) - [AI-Powered Recipe Generators](https://www.trendhunter.com/trends/salad-ai.md) - [One-Swipe Ordering Solutions](https://www.trendhunter.com/trends/crunch-time-ordering.md) - [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md) - [Touchless Salad Bars](https://www.trendhunter.com/trends/servue.md) - [Mobile-Order-Only Restaurants](https://www.trendhunter.com/trends/chick-fil-a-mobile-ordering.md) - [Digitally Led Bakery-Cafes](https://www.trendhunter.com/trends/bakerycafe.md) - [Pre-Order Deli Kiosks](https://www.trendhunter.com/trends/schnucks-markets.md)