# Longwearing Skincare Foundations r.e.m. beauty's sweetener foundation is a Skincare-Color Hybrid By Laura McQuarrie | Published 2023-12-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sweetener-foundation References: [newbeauty](https://www.newbeauty.com/rem-sweetener-foundation-review/) & [rembeauty](https://rembeauty.com/products/sweetener-foundation?variant=42620752658695) r.e.m. beauty's sweetener foundation is a [hydrating, long-wearing hybrid product](https://www.trendhunter.com/trends/teint-radiance) that delivers immediate and lasting benefits. This skin-caring foundation shares the power of the beauty brand's hydrasmooth essence, a clinically proven blend of raspberry leaf extract and hyaluronic acid spheres, which touts "supercharged hydration instantly and up to four weeks." Niacinamide is also a key ingredient in the longwearing foundation that provides a [natural-matte finish](https://www.trendhunter.com/trends/lumimatte-foundation), and this purposeful ingredient helps to diminish the appearance of pores, correct dullness and enhance overall brightness. While the brand's expansive shade range offers a variety of undertones, a customized shade can be achieved by mixing a sweetener foundation with other shades, or a fair 1 (bright white) or rich 10 (blue-black) [sweetener concealer](https://www.trendhunter.com/trends/studio-radiance-concealer), according to the brand. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 62% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Skincare-color Hybrid:** The rise of hydrating skincare-color hybrid products presents an opportunity for brands to offer long-lasting foundation with skincare benefits. - **Powerful Skin-caring Foundation:** The inclusion of key ingredients like raspberry leaf extract and niacinamide in foundations opens up possibilities for creating foundation products that offer both skincare benefits and a natural-matte finish. - **Customized Shade Matching:** The ability to mix foundation shades or use color-specific concealers to achieve a customized shade presents an opportunity for brands to provide personalized foundation options to consumers. ### Sectors Adopting This - **Beauty and Skincare:** The intersection of skincare and makeup in foundation products creates opportunities for innovation and product development within the beauty and skincare industry. - **Cosmetics:** The use of hydrating, long-wearing foundations with skincare benefits in cosmetics opens up new possibilities for brands to create high-performance makeup products that prioritize skin health. - **Personal Care:** The trend of customized shade matching in foundations presents opportunities for personal care brands to offer tailored solutions for individuals seeking the perfect match for their skin tone. ## Related on Trend Hunter - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Clean Hydrating Foundations](https://www.trendhunter.com/trends/power-plush-longwear-foundation.md)