# Sugar-Mimicking Sweetener Blends This All-Natural Sweetener Looks, Tastes & Bakes Just Like Sugar By Rahul Kalvapalle | Published 2022-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweetener-blend References: [prnewswire](https://www.prnewswire.com/news-releases/in-the-raw-sweetens-portfolio-with-a-new-all-purpose-natural-sweetener-blend-that-tastes-and-bakes-just-like-sugar-301268673.html) & [intheraw](https://www.intheraw.com/using-itr/product/all-purpose-in-the-raw/)  In The Raw is introducing its Optimal Zero Calorie Sweetener Blend in order to cater to the growing need for [alternative sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1) that make use of all-natural ingredients and offer a health upgrade over regular sugar without compromising on the taste of sweetened food and drink. The Optimal Zero Calorie Sweetener Blend is designed to mimic the appearance, taste and texture of sugar whilst also [baking like regular sugar](https://www.trendhunter.com/trends/ultrafine-sugar). This allows it to be used as a like-for-like substitute for sugar in recipes. This particular sweetener blend is crafted with a carefully selected quadrant of natural sweeteners that include stevia, monk fruit, allulose and erythritol, which is vital to achieving the authentic sugar-like texture. What's more, this sweetener blend is also certified to be vegan, friendly to keto diets, gluten-free, plant-based, [sugar-free](https://www.trendhunter.com/trends/oreo-zero-sugar) as well as free of genetically modified organisms (GMOs). Image Credit: In The Raw ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Sweeteners:** The trend of using all-natural sweeteners in alternative products presents an opportunity for companies to create new sweeteners that cater to consumer health and wellness needs. - **Sugar Mimicking Foods:** The trend of creating sugar-mimicking foods with alternative sweeteners allows companies to meet the growing demand for healthier sweet options in the food industry without sacrificing taste and texture. - **Vegan and Keto-friendly Products:** The trend of vegan and keto-friendly products is an opportunity for companies to create alternative sweeteners that cater to specific dietary needs and health concerns. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is well positioned to take advantage of the trend of alternative natural sweeteners by developing new products that meet consumer demand for healthier sweet options. - **Health and Wellness:** The health and wellness industry can benefit from the trend of alternative sweeteners as it can offer consumers healthier options and products without sacrificing taste and texture. - **Packaged Goods:** The packaged goods industry could capitalize on the trend of alternative natural sweeteners by developing new sweeteners that can be used in a variety of products, ranging from beverages to baked goods and sauces. ## Related on Trend Hunter - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md) - [Optimized Alternative Sweeteners](https://www.trendhunter.com/trends/tastesense-advanced.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md)