# Stripped Accessory Ads SweetBands ‘The Stache' is a Censored Display of Headband Devot By Regan Canie | Published 2011-09-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sweetbands-the-stache References: [adsoftheworld](http://adsoftheworld.com/media/print/sweetbands_the_stache_censored_2) & [sweetbandsapparel](http://www.sweetbandsapparel.com) The SweetBands ‘The Stache’ ads may be creatively blurred to prevent any x-rated imagery, but it’s more than obvious why this headband brand is about to take off. ‘The Stache’ campaign was created to promote the sporty and elasticated brainchild of creative agency thirtysevenclick. Hoping to appeal to a wide range of age groups, and in an attempt to avoid falling into a specific demographic category, the featured females go nude in various social settings except for one rockin’ [mustache-adorned headband](https://www.trendhunter.com/trends/call-of-the-mustaches). The product may seem ordinary but what makes SweetBands revolutionary is the intelligent and laugh-out-loud humor of its branding. Despite the accessory being a [novelty product](https://www.trendhunter.com/trends/mwcurated), it’s bound to become a must-have for hot heads and the [clothes-less campaign](https://www.trendhunter.com/trends/lawngerie-set) is mustachioed marketing magnificence. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Accessories:** Opportunity to create and market innovative accessories that incorporate humor and unconventional branding. - **Age-inclusive Marketing:** Potential to target a wide range of age groups through advertising campaigns that appeal to a diverse audience. - **Censored Advertising:** Opportunity to create attention-grabbing ads by creatively blurring or censoring elements, while still conveying the product's unique features. ### Sectors Adopting This - **Fashion Accessories:** The fashion industry can incorporate humor and unconventional branding into accessories to appeal to a wider market. - **Advertising and Marketing:** The advertising industry can explore creative ways of censoring or blurring imagery to create attention-grabbing campaigns. - **E-commerce:** Opportunity for e-commerce platforms to feature and sell novelty accessories that have unique and engaging branding. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md)