# Multi-Flavor Soft Candy Treats These New SweeTARTS Products will Launch This Spring By Michael Hemsworth | Published 2020-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweetarts References: [candyindustry](https://www.candyindustry.com/articles/89026-sweetarts-expands-soft-chewy-ropes-line-with-two-new-products) & [sweetartscandy](https://www.sweetartscandy.com/) Two new [SweeTARTS](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz) products are being introduced by the brand to help build on the popularity of the brands Soft & Chewy Ropes range to accommodate increased consumer interest in the line. The new candy varieties will include the Twisted Mixed Berry Ropes Bites and the Twisted Rainbow Punch Ropes, which are both characterized by their multi-flavor profile. The candies are positioned to launch this spring nationwide at convenience and grocery stores nationwide. Senior Brand Manager at [Ferrara](https://www.trendhunter.com/trends/ferrara-freeze-dried-candy) Ashley Incarnato spoke on the new products saying, "SweeTARTS Soft & Chewy Ropes are our fastest growing item in recent brand history, and we are so excited to bring fans not one, but two, new variations of these popular candies. At SweeTARTS, we are always looking to innovate and tap into trends like the colorful appeal of rainbows and the increasingly popular [mixed berry flavor profile](https://www.trendhunter.com/trends/trolli-1). This is yet another way for SweeTARTS to take our most popular products and appeal to consumers, old and new!" ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-flavor Candy Craze:** The trend of incorporating multiple flavors into a single candy product presents an opportunity for candy manufacturers to create unique flavor combinations that appeal to consumers. - **Innovative Chewy Candy Shapes:** Candy brands can attract consumers by introducing new, creative and innovative shapes in their chewy candy products. - **Expanding Soft Candy Product Lines:** Expanding and diversifying soft candy product lines can help brands build on the popularity of their existing products and appeal to a wider range of consumers. ### Who This Affects Most - **Confectionery:** Candy manufacturers can capitalize on the multi-flavor and innovative shapes trends to create new and exciting products for consumers. - **Retail:** Expanding product lines can be an opportunity for retailers to offer more variety to consumers and increase their sales. - **Food and Beverage:** The multi-flavor trend can also be applied to other food and beverage products, creating a new range of unique flavors and combinations for consumers to enjoy. ## Related on Trend Hunter - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Nostalgic Novelty Candy Products](https://www.trendhunter.com/trends/barratt-ropes.md) - [Revamped Freeze-Dried Candies](https://www.trendhunter.com/trends/sweetarts-1.md) - [Fruity Candy Ropes](https://www.trendhunter.com/trends/jolly-rancher-ropes.md) - [Twisted Fruit-Based Candies](https://www.trendhunter.com/trends/twistables-triple-berry-twist.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Sweet-Tart Gummy Rings](https://www.trendhunter.com/trends/sweetarts-gummy-halos.md) - [Sour-Sweet Berry Candies](https://www.trendhunter.com/trends/airheads-xtremes-very-berry.md) - [Dual-Flavor Sour Candies](https://www.trendhunter.com/trends/sour-electric-crawlers.md)