# Superhero-Branded Licorice Ropes The SweeTARTS x Wonder Woman Collab Features Golden Rope Candy By Katherine Pendrill | Published 2020-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweetarts-x-wonder-woman References: [foodbeast](https://www.foodbeast.com/news/golden-sweetarts-ropes-ww84/) Though the premiere of the new 'Wonder Woman' movie is still months away, the highly anticipated [SweeTARTS](https://www.trendhunter.com/trends/sweetarts-1) x Wonder Woman collab has officially been released. For its latest collab, the candy brand SweeTARTS teamed up 'Wonder Woman 1984.' In honor of the new [DC Comics](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics) film, which is set to tentatively premiere this August, the brand created the new [SweeTARTS Golden Ropes](https://www.trendhunter.com/trends/sweetarts-gummy-halos). The limited-edition candy consists of tropical-flavored golden licorice ropes that boast a soft and chewy texture on the outside and the signature SweeTARTS flavor on the inside. The new candy was inspired by the Lasso of Truth, which is Wonder Woman's secret weapon. The new SweeTARTS x Wonder Woman Golden Ropes can now be found in grocery stores nationwide. Image Credit: *SweeTARTS.* ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Superhero-branded Licorice Ropes:** Creating food products inspired by popular superheroes can tap into the trend of cross-branded collaborations and attract fans of the franchise. - **Limited-edition Collaborations:** The rise of limited-edition partnerships between brands can create unique and exclusive products that generate excitement and drive sales. - **Influencer Marketing in the Food Industry:** Collaborating with influencers and celebrities to promote food products can increase brand visibility and reach a wider audience. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the opportunity of creating licensed products tied to popular entertainment franchises to attract new customers and create buzz. - **Entertainment and Media:** The entertainment and media industry can leverage cross-branded collaborations with consumer goods companies to extend the reach and engagement of their intellectual properties. - **Marketing and Advertising:** The marketing and advertising industry can utilize influencer partnerships to create engaging campaigns that resonate with target audiences and drive product awareness and sales. ## Related on Trend Hunter - [Superhero Chocolate Products](https://www.trendhunter.com/trends/kinder-dc-and-funko.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Nostalgic Novelty Candy Products](https://www.trendhunter.com/trends/barratt-ropes.md) - [Revamped Freeze-Dried Candies](https://www.trendhunter.com/trends/sweetarts-1.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Movie-Inspired Chocolate Bars](https://www.trendhunter.com/trends/compartes-x-wicked-for-good.md) - [Superhero Movie Snack Partnerships](https://www.trendhunter.com/trends/rollover-and-warner-bros.md) - [Character-Themed Candy Lines](https://www.trendhunter.com/trends/minions-candy-range.md) - [Collaboration Superhero Comics](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics.md)