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# Bite-Sized Licorice Candies
The New Sweetarts Ropes Bites are a Tiny Take on a Popular Candy

By Katherine Pendrill | Published 2019-05-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweetarts-ropes-bites
References: [chewboom](https://www.chewboom.com/2019/05/13/new-sweetarts-ropes-bites-and-sweetarts-mini-chewy-berries-cherries-roll-out-nationwide/)

After the success of its [SweeTarts](https://www.trendhunter.com/trends/sweetarts-1) Soft and Chewy Ropes and Mini Chewy line, candy brand SweeTarts has debuted two new takes on its most popular products: SweeTarts Ropes Bites and SweeTarts Mini Chewy Berries & Cherries. Both are just as addictively sweet as the original versions, but come in a new bite-sized format that's perfect for sharing.

The new SweeTarts Ropes Bites are just like the original Soft and Chewy Ropes except they now come in [bite-sized pieces](https://www.trendhunter.com/trends/goodpop-x-smartsweets). This means you can pop tasty [licorice candies](https://www.trendhunter.com/trends/lakrids-by-blow-cherry-sour) in five fruity flavors, all of which contain a tart, fruit punch-flavored filling in the center. The new Ropes Bites are also a perfect compliment to the new SweeTarts Mini Chewy Berries & Cherries, which are an extension of the brand's Mini Chewy line. These candies consist of chewy pieces in Raspberry, Blackberry, Blue Berry Punch, Dark Cherry, and Mixed Berry flavors.

Image Credit: *SweeTarts.*

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 24% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Bite-sized Candies:** Disruptive innovation opportunity: Explore the creation of bite-sized versions of popular candies to enhance portability and convenience.
- **New Flavor Variations:** Disruptive innovation opportunity: Introduce new flavor options to existing popular candy products to attract a wider range of consumers.
- **Shareable Treats:** Disruptive innovation opportunity: Develop candies that are designed for easy sharing, appealing to social settings and group consumption.

### Industries Being Reshaped

- **Confectionery:** Disruptive innovation opportunity: Use new manufacturing techniques to create innovative and unique confectionery products that stand out in a competitive market.
- **Snack Foods:** Disruptive innovation opportunity: Combine the concept of bite-sized candies with other snack foods to create hybrid products that offer unique taste experiences.
- **Food Packaging:** Disruptive innovation opportunity: Design packaging solutions that facilitate sharing and portable consumption of food products, specifically targeting the candy industry.

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