# Ultra-Fresh Sweet-and-Spicy Rubs Spiceology’s Smoky Honey Habanero Produces Bold Flavors By Kalin Ned | Published 2021-09-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweetandspicy-rub References: [spiceology](https://spiceology.com/products/smoky-honey-habanero-sweet-spicy-rub-glass-jar/) This sweet-and-spicy rub by [Spiceology](https://www.trendhunter.com/trends/ultimate-rub) is a signature for the brand. It features the complex flavors of smoked paprika and the alluring sweetness of honey granules. In addition, the slight kick from the habanero elevates the culinary profile for those who really enjoy a subtle hint of spicy goodness. The brand has termed the sweet-and-spicy rub as their #1 best-seller and it is not hard to imagine why. On top of being incredibly complex, the flavor profile of the Smoky Honey Habanero Sweet & Spicy Rub is incredibly versatile, lending itself to dishes that include steak, burgers, chicken, and pork. For chefs who wish to get a little bit creative, Spiceology spotlights a number of recipes on its website such as Smokey Honey Habanero Butter and Bacon-Wrapped Shrimp with Honey Horseradish. Image Credit: Spiceology ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sweet-and-spicy Flavors:** Opportunity for other food brands to explore sweet-and-spicy seasoning blends to appeal to consumers looking for bold flavor profiles. - **Creative Recipes Featuring Spice Blends:** Opportunity for online recipe platforms to showcase recipes featuring unique spice blends. - **Direct-to-consumer Food Brands:** Opportunity for food brands to sell directly to consumers and showcase their unique product offerings through online platforms. ### Where This Applies - **Food and Beverage:** Industry can explore new flavor combinations and creative recipes for consumers looking for bold tastes. - **E-commerce and Online Marketplace:** Opportunity for online grocery stores and marketplaces to feature direct-to-consumer food brands offering unique products. - **Recipe Platforms:** Industry can showcase unique spice blends and creative recipes for food enthusiasts and home chefs. ## Related on Trend Hunter - [Mini Spice Rub Collections](https://www.trendhunter.com/trends/ultimate-rub.md) - [Gingerbread BBQ Rubs](https://www.trendhunter.com/trends/gingerbread-bbq-rub.md) - [Collaborative Barbecue Marinades](https://www.trendhunter.com/trends/the-spice-house.md) - [Korean BBQ Spice Rubs](https://www.trendhunter.com/trends/rubrub.md) - [Hot Honey Nut Butters](https://www.trendhunter.com/trends/habanero-honey-peanut-butter.md) - [Hot Honey Chicken Wings](https://www.trendhunter.com/trends/hot-honey-rub.md) - [Mashup Spice Mixes](https://www.trendhunter.com/trends/spicy-goddess-blends.md) - [Sweet-Spicy Plant-Based Honeys](https://www.trendhunter.com/trends/mellody-plantbased-hot-honey-spicy-habanero.md) - [Sweet-Spicy Marinade Sauces](https://www.trendhunter.com/trends/kelchner-smoky-maple-chipotle-marinade.md)