# Berry-Flavored Swedish Candies BUBS Expands Its U.S. Lineup with Two Fruity Flavors By Mursal Rahman | Written with AI assistance | Published 2026-09-17 | Food and Nutrition Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-wild-berry References: [prnewswire](https://www.prnewswire.com/news-releases/bubs-celebrates-a-breakout-first-year-with-new-flavors-sizes-and-seasonal-surprises-302880685.html)  BUBS is expanding its U.S. assortment with [berry-flavored Swedish candies](https://www.trendhunter.com/trends/bonbon-x-moomin-candy-collection) that pair fruit-forward combinations with the brand’s signature [soft, foamy texture](https://www.trendhunter.com/trends/funday-natural-sweets). The new [Sour Forest Berries Ovals](https://www.trendhunter.com/trends/airheads-xtremes-very-berry) combine blueberry and raspberry for a tart profile, while Sweet Wild Berry Pomegranate Ovals blend strawberry and pomegranate in a sweeter format. BUBS is also introducing additional package sizes for its Strawberry Vanilla and Tutti Frutti varieties, alongside limited-edition Halloween packaging for its Lemon Raspberry Skalle. The launches allow BUBS to build on its rapid U.S. growth while giving consumers more flavors, formats and seasonal reasons to purchase. Retail-specific releases at Target and Five Below can also help the brand reach different shopper groups and strengthen retailer relationships. Expanding package sizes creates additional snacking and sharing occasions, while seasonal packaging gives BUBS a way to participate in holiday-driven candy spending. Image Credit: Orkla Snacks ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 43% | Activity: 54% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Food and Nutrition](https://www.trendhunter.com/food-and-nutrition) ## Key Themes ### What Makes This Trend Stand Out - **Foamy Fruit Candy:** Soft-textured confections with layered berry and tropical profiles create room for premium novelty formats that differentiate imported candy from traditional chewy sweets. - **Seasonal Snack Packaging:** Limited-edition holiday designs give candy brands a low-barrier way to refresh familiar products and capture occasion-based impulse purchases. - **Retail-specific Flavor Drops:** Exclusive launches at mass and value retailers can turn confectionery assortments into traffic-driving discoveries for distinct shopper segments. ### Sectors Adopting This - **Confectionery:** Fruit-forward flavor innovation and texture-led formats are reshaping candy shelves with more experiential options for younger snack consumers. - **Grocery Retail:** Expanded pack sizes and seasonal assortments provide retailers with flexible merchandising paths across impulse, sharing and holiday candy occasions. - **Consumer Packaged Goods:** Imported snack brands using targeted formats, flavors and retail partnerships illustrate how niche global products can scale into mainstream U.S. demand. ## Related on Trend Hunter - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Bold Berry-Flavored Sodas](https://www.trendhunter.com/trends/blackberry-vanilla.md) - [Dual-Texture Gummies](https://www.trendhunter.com/trends/balla-bites-sour.md) - [Summery Gummy Candy Collections](https://www.trendhunter.com/trends/mondelz-international-candies.md) - [Foamy Gummies](https://www.trendhunter.com/trends/foamy-gummies.md) - [Free-From Sour Candy Products](https://www.trendhunter.com/trends/sockerbit-sour-foamy-lips-skulls.md) - [Fruit-Forward Functional Gummies](https://www.trendhunter.com/trends/wellibites.md) - [Lower-Sugar Gummies](https://www.trendhunter.com/trends/wild-thingz-share-bag.md) - [Better-For-You Gummy Candies](https://www.trendhunter.com/trends/tropical-mix-share-bags.md)