# Botanically Infused Chewing Gums Sweet Victory is Formulated to Stop Sugar Cravings By Laura McQuarrie | Published 2022-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-victory References: [prnewswire](https://www.prnewswire.com/news-releases/sweet-victory-launches-new-botanical-infused-gum-to-stop-sugar-cravings-301466403.html) & [sweetvictory-gum](https://www.sweetvictory-gum.com/)  Israeli start-up [Sweet Victory](https://www.trendhunter.com/trends/sweet-victory-chewing-gum) created a line of botanical-infused chewing gums that are designed to stop [cravings for sugary treats](https://www.trendhunter.com/trends/crave-control-patches). The proprietary chewing gum is fast-acting and in a matter of two minutes, it blocks sugar receptors on the tongue for an effect that lasts up to two hours. As the start-up describes, "During that time, sweet foods or beverages that normally excite the senses will taste bland or even sour, and the impulse for a sweets binge can be abated, lasting even longer than the physical effect." The ancient Indian botanical gymnema is a 100% natural plant leaf extract and it is known for its effect on glucose metabolism and it is a key component in the [botanically infused chewing gums](https://www.trendhunter.com/trends/gummiotics). These products can be found in varieties like peppermint and ginger-lemon. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Botanical Infused Products:** The use of natural plant extracts to create products with functional benefits presents an opportunity for companies to innovate in the health and wellness industry. - **Fast-acting Solutions:** Creating products with a quick onset of action and long-lasting benefits provides a unique value proposition that could be disruptive to the consumer goods industry. - **Sugar-free Alternatives:** Formulating products that provide alternatives to traditional sugar-laden treats could disrupt the food and beverage industry and appeal to health-conscious consumers. ### Where This Applies - **Health and Wellness:** Companies using botanical extracts to create functional products could disrupt the health and wellness industry by offering natural alternatives to traditional supplements and medications. - **Consumer Goods:** Providing consumers with fast-acting solutions that provide long-lasting benefits could disrupt the consumer goods industry by presenting an alternative to products with longer onset times and shorter durations of action. - **Food and Beverage:** Creating sugar-free alternatives to traditional snacks and desserts could disrupt the food and beverage industry by appealing to health-conscious consumers and individuals with dietary restrictions. ## Related on Trend Hunter - [Sugar Craving-Blocking Child Gums](https://www.trendhunter.com/trends/sweet-victory-botanical-gum.md) - [Craving Suppression Chewing Gums](https://www.trendhunter.com/trends/sweet-victory-chewing-gum.md) - [Craving Control Chewing Gums](https://www.trendhunter.com/trends/tasteless-by-clooudie.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Botanical Blood Sugar Solutions](https://www.trendhunter.com/trends/solveat-botanical-solution.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Crave-Curbing Drink Sticks](https://www.trendhunter.com/trends/ozzi.md) - [Craving-Curbing Tinctures](https://www.trendhunter.com/trends/apothekary-sugar-kick.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md)